bakeiteasy.co.za
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Bake It Easy: The B2B Frozen Dough Powerhouse
A $25M revenue giant with a surprisingly tiny digital footprint
Bake It Easy operates in the shadows of South Africa's food supply chain, generating $25.1M in revenue from frozen dough while deliberately ignoring direct-to-consumer digital strategies. This is a masterclass in B2B infrastructure dominance.
"694 monthly visits on a $25M revenue business isn't a bug—it's a strategy. They don't need you to find them; their customers already know."
The Invisible Supply Chain
With 93 employees generating $270K revenue per head, Bake It Easy is leaner than most SaaS companies. Their product isn't sexy—it's frozen dough that sits on shelves across South Africa. The website is purely a digital brochure for procurement teams, not a conversion funnel. No e-commerce, no flashy CTAs, just the essentials.
The SEO Paradox
They rank for 'frozen dough manufacturer' (180 volume) but completely ignore 'donuts' (78K volume). This reveals their true identity: they're not chasing recipe bloggers—they're the silent partner behind commercial bakeries. The 63% organic traffic is likely accidental curiosity from procurement managers, not strategic marketing.
Their tech stack tells the story of a company that built a functional site once and never looked back. WordPress with jQuery and Bootstrap—no React, no headless CMS, no modern frameworks. It's a tool, not a product. Meanwhile, their real product is physical infrastructure: manufacturing frozen dough at scale for businesses that don't have time to make it from scratch.
- 93 employees = ultra-lean operations for a food manufacturer
- 25.1M revenue = proven B2B product-market fit
- 694 monthly visits = deliberate lack of D2C ambition
- WordPress stack = 'set it and forget it' mentality
The $25M Question: Is This a Bug or a Feature?
Their tiny digital footprint proves they've cracked B2B distribution in ways most startups can't replicate. The website is irrelevant because the business doesn't need it to grow.
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Meta Tags
Bake It Easy – Frozen Dough Products
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About bakeiteasy.co.za
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Technology Stack
bakeiteasy.co.za uses 9 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Web Standards
RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
bakeiteasy.co.za receives approximately 694 monthly visitors and ranks #8,701,788 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:43 on the site.
The majority of bakeiteasy.co.za's traffic comes from .
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