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bakerripley.org

17 technologies
VerifiedGrowingVisit42.6K/mo$75M1.6K17 Tech25 Leads
Deep Dive

The 119-Year-Old Tech Stack

How a legacy community institution is quietly building Houston's future

While Silicon Valley chases AI unicorns, BakerRipley is building something far more durable: a 119-year-old institution that actually scales community impact. This isn't your grandfather's nonprofit—it's a $75M community infrastructure platform with 1,576 employees and a tech stack that would make many Series A startups jealous.

$75M
Annual Revenue
1,576
Employees
42.6K
Monthly Visits
47%
Organic Traffic

"They're not just serving communities—they're building the operating system for Houston's most vulnerable neighborhoods."

The Full-Stack Community Model

BakerRipley operates as a multi-vertical community platform: Promise Charter Schools, Head Start programs, senior centers, economic development, free tax centers, and a community development credit union. This isn't a collection of siloed programs—it's an integrated ecosystem where a family can access education, financial services, and disaster recovery from the same organization. The 1,576 employees aren't just staff; they're the human API connecting disparate community needs.

Digital Infrastructure for Analog Impact

Their tech stack reveals deliberate product thinking: Tailwind CSS and Vite for performance, PWA for offline access in underserved areas, Swiper/Splide for mobile-first UX. The 47% organic traffic is particularly telling—it's not driven by paid acquisition but by deep community embedding. When people search 'baker ripley utility assistance' (130 monthly searches) or 'pitch competitions houston texas' (150 searches), they're finding BakerRipley because it's become the default destination for community services.

The traffic distribution—47% organic, 45% direct—reveals something rare in the nonprofit sector: brand authority. People don't stumble upon BakerRipley; they seek it out. The 100% US traffic concentration (with undefined as the only country) suggests intentional geographic focus rather than digital sprawl. This is a hyper-local platform with national-level operational sophistication.

  • Integrated service model: Education + Financial Services + Disaster Recovery under one roof
  • Tech-forward approach: PWA implementation suggests deep understanding of digital divide
  • Brand authority: 45% direct traffic indicates strong community trust and recall
  • Scalable impact: 1,576 employees serving 42K+ monthly visitors efficiently
They DON'T chase viral growth or national expansion
They DO build integrated, multi-generational community infrastructure
They DON'T rely on grant dependency (75M revenue suggests diversified income)
They DO leverage technology to serve analog needs (PWA for low-bandwidth areas)
They DON'T treat digital as an afterthought
They DO measure success by local impact, not global reach

The Anti-Startup Success Story

119 years of iteration proves that community infrastructure beats growth hacking when you're building for generations, not quarterly metrics.

What tech stack does Bakerripley use?

22 detected
Programming Languages1
Translation1
Email Marketing1
Analytics & Marketing1
Web Standards2
Build Tools1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
G
Google APIs

How much traffic does Bakerripley get?

Traffic & Engagement

42.6K
Monthly Visits
2.6
Pages/Visit
1:59
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-36%
66.6K
Oct 2025
Oct
38.3K
Nov 2025
Nov
42.6K
Dec 2025
Dec

Traffic Sources

Search
47%
Direct
45%
Social
1%
Referrals
5%
Email
0%
Paid
1%

Where is Bakerripley's audience located?

🌍100.0%

What keywords does Bakerripley rank for?

5 keywords
1bakerripley2.5K vol$2.32
2bakerripley jobs240 vol
3baker ripley260 vol$2.32
4pitch competitions houston texas150 vol
5baker ripley utility assistance130 vol

How is Bakerripley's SEO?

Open Graph Image

OG Image preview
og:image

https://bakerripley.org/app/uploads/2023/09/SEOBR.png

Meta Tags

title22 chars

Homepage - BakerRipley

description719 chars

BakerRipley builds vibrant communities to keep Houston a place of opportunity for all who are working for a better life. BakerRipley provides a wide range of community-based programs that benefit youth, families and seniors in Houston and the Texas Gulf Coast. Our mission is to bring resources, education and connection to emerging neighborhoods to keep Houston a place of opportunity for everyone working for a better life. Community Centers, Promise Charter Schools, Head Start Schools, Senior Centers, Economic Development, Free Tax Centers, Credit Union (Promise Community Development Credit Union), Disaster Recovery (Stay Connected), Youth Development and classes & activities designed around assisting families.

languageEN-US

H1 Tags

h1More than 119 years ofOpportunityfor all
h1Give Your Child a Head StartNow Enrolling Ages 0–5
h11907 Giving Society Honoring Our LegacyBuilding Our Future

Schema Types

Unknown

Who works at Bakerripley?

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What do customers think of Bakerripley?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Bakerripley

What is Bakerripley's Revenue?
Bakerripley generates approximately $75M in annual revenue. With 1,576 employees, that's $47,589 per employee.
What does Bakerripley do?
BakerRipley builds vibrant communities to keep Houston a place of opportunity for all who are working for a better life. BakerRipley provides a wide range of community-based programs that benefit youth, families and seniors in Houston and the Texas Gulf Coast. Our mission is to bring resources, education and connection to emerging neighborhoods to keep Houston a place of opportunity for everyone working for a better life. Community Centers, Promise Charter Schools, Head Start Schools, Senior Centers, Economic Development, Free Tax Centers, Credit Union (Promise Community Development Credit Union), Disaster Recovery (Stay Connected), Youth Development and classes & activities designed around assisting families.
How fast is Bakerripley growing?
Bakerripley employee count has changed by 3% year over year.
What technologies does Bakerripley use?
Bakerripley uses 17 technologies across their website including Maps, Video, Programming Languages. Key technologies include Google Maps, YouTube Embed, PHP.
Who are Bakerripley's competitors?
Bakerripley's main competitors include Housing Authority of the City of Beaumont, Robotics Education and Competition Foundation, Fort Bend Chamber of Commerce, San Antonio Food Bank, Cornerstone Assistance Network. These companies operate in similar markets and compete for the same customer base.

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About bakerripley.org

BakerRipley builds vibrant communities to keep Houston a place of opportunity for all who are working for a better life. BakerRipley provides a wide range of community-based programs that benefit youth, families and seniors in Houston and the Texas Gulf Coast. Our mission is to bring resources, education and connection to emerging neighborhoods to keep Houston a place of opportunity for everyone working for a better life. Community Centers, Promise Charter Schools, Head Start Schools, Senior Centers, Economic Development, Free Tax Centers, Credit Union (Promise Community Development Credit Union), Disaster Recovery (Stay Connected), Youth Development and classes & activities designed around assisting families.

Company Overview

bakerripley.org
Website
community_and_society
Industry
#674,388
Global Rank
42.6K
Monthly Visitors
17
Technologies
25+
Employees

bakerripley.org Key Pages

Contact bakerripley.org

Technology Stack

bakerripley.org uses 17 technologies across their website including Google Maps, YouTube Embed, PHP, and more.

Maps

Google Maps

Video

YouTube Embed

Programming Languages

PHP

CMS

WordPress

Translation

Weglot

Email Marketing

Mailchimp

Traffic & Audience

42.6K
Monthly Visits
50%
Bounce Rate
2.6
Pages/Visit
1:59
Avg. Duration

bakerripley.org receives approximately 42.6K monthly visitors and ranks #674,388 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:59 on the site.

The majority of bakerripley.org's traffic comes from .

Frequently Asked Questions

What is bakerripley.org?
BakerRipley builds vibrant communities to keep Houston a place of opportunity for all who are working for a better life. BakerRipley provides a wide range of community-based programs that benefit youth, families and seniors in Houston and the Texas Gulf Coast. Our mission is to bring resources, education and connection to emerging neighborhoods to keep Houston a place of opportunity for everyone working for a better life. Community Centers, Promise Charter Schools, Head Start Schools, Senior Centers, Economic Development, Free Tax Centers, Credit Union (Promise Community Development Credit Union), Disaster Recovery (Stay Connected), Youth Development and classes & activities designed around assisting families.
What technologies does bakerripley.org use?
bakerripley.org uses 17 technologies including Google Maps, YouTube Embed, and 11 more. View the full tech stack analysis above.
How do I contact bakerripley.org?
You can contact bakerripley.org through their contact page.
What are bakerripley.org's social media accounts?
bakerripley.org is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is bakerripley.org?
bakerripley.org receives approximately 42.6K monthly visitors and ranks #674,388 globally. Traffic is growing by 11.2% month-over-month.

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This page provides publicly available information about bakerripley.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bakerripley.org directly at https://bakerripley.org.