bakeshoppdx.com
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Bakeshop PDX: The James Beard Powerhouse
How a Portland bakery quietly commands $33.7M in revenue with a minimalist digital footprint.
In a world of over-engineered direct-to-consumer brands, Bakeshop PDX operates with quiet, crushing efficiency. Owned by James Beard Award winner Kim Boyce, this isn't just a bakery—it’s a high-margin machine disguised as a neighborhood shop.
"They don't need a massive audience; they need a loyal one that buys at scale."
The Traffic Paradox
With only 2,643 monthly visits, the traffic seems shockingly low for a $33M revenue business. But this is the hallmark of a high-trust, high-frequency local model. The revenue isn't driven by SEO volume; it's driven by a massive local footprint and direct repeat customers. 47% of traffic is direct—these aren't random visitors; these are locals and repeat buyers who know exactly where to go.
The James Beard Flywheel
Kim Boyce’s brand equity is the primary marketing engine. By winning a James Beard Award, she bypassed the need for expensive customer acquisition. The search volume for 'the bakeshop' and 'bake shop' (combining for nearly 4,000 monthly searches) indicates strong brand recall. They aren't competing on generic keywords; they own their name.
- Revenue per employee: ~$192,500 (exceptionally high for food service)
- Tech stack is lightweight (jQuery, Tailwind) prioritizing speed over flash
- National shipping via Goldbelly extends reach beyond Portland's 175-employee radius
The tech stack is intentionally unpretentious—jQuery, Tailwind CSS, and Cloudflare. There's no bloated React framework here, just fast load times for customers trying to place orders. This signals a focus on utility over vanity, a trait that aligns perfectly with Kim Boyce’s 'rustic and sophisticated' product philosophy.
The 'Quiet Giant' Strategy
Bakeshop PDX proves that in food service, brand depth beats digital width every time.
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http://static1.squarespace.com/static/5f03bc9661b7110ee63f4521/t/5f03bd1b84f202595f264c11/1594080541677/BAKESHOP-circle-logo-red.png?format=1500w
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Bakeshop | Local Pickup & Delivery + Nationwide Shipping on Goldbelly
Portland, OR based bakery owned by James Beard Award winning pastry chef, Kim Boyce, who uses whole grains to inspire new flavors and textures in her rustic and sophisticated pastries. Croissants, cookies, muffins, scones, pies, and other special seasonal pastries are available for pickup, delivery, and nationwide shipping.
Portland, OR based bakery owned by James Beard Award winning pastry chef, Kim Boyce, who uses whole grains to inspire new flavors and textures in her rustic and sophisticated pastries. Croissants, cookies, muffins, scones, pies, and other special seasonal pastries are available for pickup, delivery,
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About bakeshoppdx.com
Portland, OR based bakery owned by James Beard Award winning pastry chef, Kim Boyce, who uses whole grains to inspire new flavors and textures in her rustic and sophisticated pastries. Croissants, cookies, muffins, scones, pies, and other special seasonal pastries are available for pickup, delivery, and nationwide shipping.
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Technology Stack
bakeshoppdx.com uses 17 technologies across their website including Google Maps, Adobe Fonts, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
bakeshoppdx.com receives approximately 2.6K monthly visitors and ranks #5,833,826 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:30 on the site.
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