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bankesb.com
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bankesb.com

1 technologies
VerifiedGrowingVisit34.1K/mo$33M1441 Tech25 Leads
Deep Dive

BankESB: The Regional Bank Playing Digital Smart

A $33M revenue community bank with a surprisingly strong digital footprint

In a world dominated by mega-banks, BankESB (Easthampton Savings Bank) proves that regional financial institutions can still punch above their weight class. With just 144 employees and $33.3M in revenue, they're quietly building a digital presence that rivals much larger competitors.

$33.3M
annual revenue
144
employees
34K
monthly website visits
54%
direct traffic

"54% of traffic comes directly to their site - this isn't a bank people stumble upon; it's a bank they seek out."

The Digital Advantage

With 42% organic search traffic and 54% direct traffic, BankESB is doing something right. Their top search term 'bankesb' drives 2,050 monthly searches - higher than 'easthampton savings bank' itself. This suggests strong brand recognition and a modern approach to digital banking that resonates with customers who know exactly what they want.

The Leadership Edge

Under CEO Matthew Sosik and CSO William Parent, the bank has maintained a lean operation while competing digitally. With key executives like Melissa Soto (Commercial Portfolio Manager) and Kenneth Bordewieck (SVP COO) driving operations, they're structured for efficiency. The VP Government Banking role (Thomas Florence) hints at specialized public sector relationships that big banks often miss.

What's particularly interesting is their keyword strategy. They rank for practical, service-oriented terms like 'easthampton savings bank zelle' (270 monthly searches) - showing they're capturing customers at the transactional moment, not just brand awareness. This is digital banking at the micro-moment level.

  • Direct traffic dominance (54%) signals strong customer loyalty and brand recall
  • Their #1 search term is the brand itself, not generic banking terms - a sign of organic growth
  • Specialized keywords like 'Zelle' show they're competing on modern banking features, not just legacy services
No public Trustpilot reviews or ratings
Strong direct traffic suggests high customer retention
Limited tech stack transparency (only HSTS detected)
Lean 144-person team for $33M revenue = high efficiency
No backlink data available for competitive analysis
Targeted keyword strategy captures transactional intent

The Regional Bank Blueprint

BankESB proves you don't need 10,000 employees to build a digital brand that customers actively seek out and remember.

What tech stack does Bankesb use?

1 detected
Security1

How much traffic does Bankesb get?

Traffic & Engagement

34.1K
Monthly Visits
1.5
Pages/Visit
1:11
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend+42%
24.1K
Oct 2025
Oct
29.7K
Nov 2025
Nov
34.1K
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
54%
Social
0%
Referrals
3%
Email
0%
Paid
1%

Where is Bankesb's audience located?

🌍100.0%

What keywords does Bankesb rank for?

5 keywords
1bankesb2.0K vol$1.14
2easthampton savings bank1.6K vol$1.14
3bank esb550 vol$1.08
4easthampton savings bank zelle270 vol
5esb savings bank240 vol

How is Bankesb's SEO?

Meta Tags

title23 chars

503 Service Unavailable

H1 Tags

h1Service Unavailable

Who works at Bankesb?

Loading leads...

What do customers think of Bankesb?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Bankesb

What is Bankesb's Revenue?
Bankesb generates approximately $33M in annual revenue. With 144 employees, that's $231,000 per employee.
How fast is Bankesb growing?
Bankesb employee count has changed by 6% year over year.
What technologies does Bankesb use?
Bankesb uses 1 technologies across their website including Security. Key technologies include HSTS.
Who are Bankesb's competitors?
Bankesb's main competitors include Haverhill Bank, MutualOne Bank, Greenfield Savings Bank, Millbury Federal Credit Union, Watertown Savings Bank. These companies operate in similar markets and compete for the same customer base.

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About bankesb.com

Company Overview

bankesb.com
Website
finance
Industry
#983,202
Global Rank
34.1K
Monthly Visitors
1
Technologies
25+
Employees

Technology Stack

bankesb.com uses 1 technologies across their website including HSTS.

Security

HSTS

Traffic & Audience

34.1K
Monthly Visits
49%
Bounce Rate
1.5
Pages/Visit
1:11
Avg. Duration

bankesb.com receives approximately 34.1K monthly visitors and ranks #983,202 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:11 on the site.

The majority of bankesb.com's traffic comes from .

Frequently Asked Questions

What is bankesb.com?
bankesb.com is a website that you can visit at https://bankesb.com. Use TechList.ai to discover the technologies, analytics, and company information about bankesb.com.
What technologies does bankesb.com use?
bankesb.com uses 1 technologies including HSTS. View the full tech stack analysis above.
How popular is bankesb.com?
bankesb.com receives approximately 34.1K monthly visitors and ranks #983,202 globally. Traffic is growing by 14.9% month-over-month.

Related Searches

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This page provides publicly available information about bankesb.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bankesb.com directly at https://bankesb.com.