9:41
banki.ru
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banki.ru

9 technologies
VerifiedGrowingVisit29.5M/mo$12M1569 Tech2 Leads
Deep Dive

Banki.ru: The Unstoppable Financial Marketplace

How a 156-person team captured 30M monthly visits in Russia's fintech space.

In a market dominated by state-owned giants, Banki.ru built a financial super-app that commands 29.5M monthly visits with just 156 employees. This isn't just a comparison site—it's the operating system for Russian personal finance.

29.5M
monthly visits
156
employees
93.7%
Russian traffic
60%
organic search

"They turned financial comparison into a 29M-visit-per-month habit without raising external capital."

The Traffic Engine

Banki.ru's dominance isn't accidental—it's engineered. With 2.99M backlinks and top keywords like 'курс доллара' (950K monthly searches), they've captured the most valuable search real estate in Russian finance. The 60% organic traffic share reveals a content moat that competitors can't easily replicate.

The Trust Paradox

Despite 29.5M monthly visits, their Trustpilot rating sits at 3.8/5 with only 10 reviews. This gap between massive traffic and minimal social proof suggests they're playing a different game—likely focusing on transactional utility over brand storytelling. For founders, this is a masterclass in prioritizing product-market fit over review farming.

The tech stack tells the story of scale and sophistication: React for the frontend, Ruby on Rails for the backend, and Tailwind CSS for rapid UI development. They've embraced PWA technology, making their platform installable and offline-capable—a critical feature in a market where mobile-first users expect seamless experiences. The $12M revenue figure (estimated) with 156 employees suggests remarkable capital efficiency.

  • Built a financial marketplace that aggregates banks, insurers, and investment products under one roof
  • Leverages 'небанковские' (non-bank) financial products to diversify revenue beyond traditional banking
  • Uses Google Tag Manager and Analytics to optimize conversion funnels at scale
  • Maintains a lean 156-person team despite serving 29.5M monthly users
Doesn't disclose funding (likely bootstrapped or early-stage)
Dominates Russian financial search with 60% organic traffic
Limited international footprint (93.7% Russia traffic)
Operates with exceptional capital efficiency ($12M revenue, 156 employees)
Low social proof despite massive traffic
Built a sticky platform with 34% direct traffic

The Blueprint for Capital-Efficient Scale

Banki.ru proves you don't need massive teams or funding rounds to capture a national market—just obsessive focus on user intent and search dominance.

What tech stack does Banki use?

15 detected
Error Tracking1
Backend Frameworks1
Performance1
Web Standards1
CSS Frameworks1
Frontend Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
G
Google APIs
G
Google Static

How much traffic does Banki get?

Traffic & Engagement

13.0M
Monthly Visits
+2.6%
2.5
Pages/Visit
8:25
Avg. Duration
69%
Bounce Rate
Monthly Traffic Trend-16%
15.4M
Oct 2025
Oct
12.6M
Nov 2025
Nov
13.0M
Dec 2025
Dec

Rankings

#4,245
Global Rank
#121
Russia Rank
Banking
Category

Backlinks & Authority

3.0M
Backlinks
23.6K
Ref. Domains
77
Authority Score
Low
Penalty Risk
Backlinks Trend-31%
4.4M
Jul 2025
Jul
4.5M
Aug 2025
Aug
4.1M
Sep 2025
Sep
3.8M
Oct 2025
Oct
3.6M
Nov 2025
Nov
3.0M
Dec 2025
Dec

Search Traffic

Organic
7.7M

Top Organic Keywords

#1курс доллара
4,090,000 vol3.2%
#1банки ру
165,000 vol2.1%
#2ватсап веб
3,350,000 vol1.4%
#1ипотечный калькулятор
165,000 vol1.2%
#2екапуста
450,000 vol0.9%

Where is Banki's audience located?

🇷🇺Russia91.2%
🇺🇸United States1.2%
🇺🇦Ukraine1.1%
🇩🇪Germany0.9%
🇮🇱Israel0.7%

Device Distribution

Desktop28.1%
Mobile71.9%

What keywords does Banki rank for?

5 keywords
1банки ру32.0K vol
2курс доллара950.0K vol$0.39
3курс доллара к рублю490.0K vol$0.61
4ипотечный калькулятор21.2K vol$0.64
5курс юаня к рублю на сегодня450 vol

How is Banki's SEO?

Open Graph Image

OG Image preview
og:image

https://www.banki.ru/static/ng/bundles/ui-2018/MainBundle/images-nohash/og-image.png

Meta Tags

title96 chars

Банки.ру — финансовый маркетплейс. Вклады, кредиты, ипотека, страховые и инвестиционные продукты

description177 chars

Самый большой финансовый маркетплейс в России. Подбор и сравнение банковских, страховых и инвестиционных продуктов онлайн. Народный рейтинг банков. Все новости финансовой сферы.

og:title

Финансовый маркетплейс Банки.ру

og:description

Подбор и сравнение банковских, страховых и инвестиционных продуктов онлайн

languageRU

Who works at Banki?

Loading leads...

What do customers think of Banki?

Банки.ру

Банки.ру

3.8
10 reviews
Closed

Categories

Bank#undefinedLoan Agency#undefinedFinancial Consultant#undefinedNon-Bank Financial Service#undefinedFinance Broker#undefinedAlternative Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (10)

Filter by rating:
Кирилл Валеев
11/20/2021
🇷🇸 Rs3 reviewsOrganicUnverified
Очень хороший сервис

Очень хороший сервис, всем рекомендую брать сдесь кредиты. Я сам недавно попал в трудную жизненную ситуацию. Мне друг порекомендовал этот сервис, зарегистрировшись, я заполнил заявку, и буквально через десять минут деньги уже у меня в кармане.

Viktoria Sheveleva
6/29/2021
🇷🇺 Russia4 reviewsOrganicUnverified
Очень хороший сервис

Очень хороший сервис. Люди немного забывают о том, что этот сервис ничего не предлагает, кроме выборки по критериям. Например, точную ставку по кредиту рассчитают уже в банке, сервис лишь дает вилки по ставкам и пытается на верхние строки выбросить те банки, которые заявляют свои ставки как низкие. Если нужно соорентироваться в том или ином банковском продукте - лучше сервиса нет по подбору. Также несомненным плюсом является то, что сервис своевременно публикует информацию об отозванных лицензиях у банков. Несомненные 5*!

Станислав
4/29/2021
🇷🇺 Russia13 reviewsOrganicUnverified
На сайте есть кредитный калькулятор, форум,…

На сайте есть кредитный калькулятор, форум, рейтинг, возможность подбора кредита, займа или кредитной карты. Очень удобно. На форуме зависаю иногда, на любой вопрос найдется ответ

Евгений
4/16/2021
🇷🇺 Russia24 reviewsOrganicUnverified
Классный форум на этом сайте, где могут…

Классный форум на этом сайте, где могут помочь с решением финансовых вопросов настоящие специалисты. Можно ознакомиться с рейтингом любого банка, почитать отзывы и отправить заявку

Роман
4/1/2021
🇷🇺 Russia11 reviewsOrganicUnverified
Легко подобрать кредит и сразу направить…

Легко подобрать кредит и сразу направить заявки в подходящие банки. Все фильтры нужные имеются.

Frequently Asked Questions about Banki

What is Banki's Revenue?
Banki generates approximately $12M in annual revenue. With 156 employees, that's $76,683 per employee.
What does Banki do?
Самый большой финансовый маркетплейс в России. Подбор и сравнение банковских, страховых и инвестиционных продуктов онлайн. Народный рейтинг банков. Все новости финансовой сферы.
How fast is Banki growing?
Banki has grown by 2.6% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Banki?
When visiting Banki, visitors view an average of 2.5 pages per visit, and spend around 8:25 on the site, and the bounce rate is 68.6%.
How do people find Banki?
5.3M people (41%) visit Banki directly. 7.7M (59%) find them through organic search.
Who uses Banki?
Banki's top market is Russian Federation with 11.8M visitors (91.2%). United States is 2nd with 154.4K (1.2%). Ukraine is 3rd with 146.7K (1.1%).
What technologies does Banki use?
Banki uses 9 technologies across their website including Fonts, Error Tracking, Backend Frameworks. Key technologies include Google Fonts, Sentry, Ruby on Rails.
Who are Banki's competitors?
Banki's main competitors include Altarix, SberCloud, Rabota.ru, RuTube, СберМаркет. These companies operate in similar markets and compete for the same customer base.
What do customers think of Banki?
Banki has a Trustpilot score of 3.8 out of 5 (4 stars) based on 10 customer reviews.

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Raw JSON Data

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About banki.ru

Самый большой финансовый маркетплейс в России. Подбор и сравнение банковских, страховых и инвестиционных продуктов онлайн. Народный рейтинг банков. Все новости финансовой сферы.

Company Overview

banki.ru
Website
finance
Industry
#2,053
Global Rank
29.5M
Monthly Visitors
9
Technologies
2+
Employees

banki.ru Key Pages

banki.ru Social Media

Technology Stack

banki.ru uses 9 technologies across their website including Google Fonts, Sentry, Ruby on Rails, and more.

Fonts

Google Fonts

Error Tracking

Sentry

Backend Frameworks

Ruby on Rails

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

PWA

Traffic & Audience

29.5M
Monthly Visits
50%
Bounce Rate
2.5
Pages/Visit
1:56
Avg. Duration

banki.ru receives approximately 29.5M monthly visitors and ranks #2,053 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:56 on the site.

The majority of banki.ru's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is banki.ru?
Самый большой финансовый маркетплейс в России. Подбор и сравнение банковских, страховых и инвестиционных продуктов онлайн. Народный рейтинг банков. Все новости финансовой сферы.
What technologies does banki.ru use?
banki.ru uses 9 technologies including Google Fonts, Sentry, and 3 more. View the full tech stack analysis above.
How do I contact banki.ru?
You can contact banki.ru via email at [email protected] or through their contact page.
What are banki.ru's social media accounts?
banki.ru is active on youtube. You can find links to all their social media profiles in the social section above.
How popular is banki.ru?
banki.ru receives approximately 29.5M monthly visitors and ranks #2,053 globally. Traffic is growing by 9.0% month-over-month.

Related Searches

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This page provides publicly available information about banki.ru. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit banki.ru directly at https://banki.ru.