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banQi: The Digital Bank for Brazil's Underserved
How a fintech acquired by Via is using tech to serve 1.8M unbanked users
While traditional banks fight over the top 10%, banQi is building a financial ecosystem for the other 90%. Acquired by retail giant Via in 2020, this isn't just another neobank—it's a mission-driven play to digitize Brazil's C, D, and E classes.
"banQi isn't chasing the affluent—it's democratizing finance for the masses who were historically excluded from the banking system."
The Underserved Goldmine
With 1.8M accounts opened and 4M downloads, banQi has found product-market fit with Brazil's lower-middle class. The strategy is simple: remove barriers. No fees, no minimum balances, and a digital-first approach that bypasses traditional banking infrastructure. This isn't about premium features—it's about basic access done right.
The Via Acquisition Strategy
May 2020 marked a pivotal moment when Via (formerly Via Varejo) acquired 100% of banQi. This wasn't a financial play—it was a strategic integration. Via brings physical retail infrastructure (Casas Bahia, Ponto Frio) while banQi provides the digital wallet layer. The result? A closed-loop ecosystem where retail meets banking.
The tech stack reveals their priorities: Next.js for performance, Bootstrap/Ant Design for rapid UI development, and PWA capabilities for low-bandwidth environments. They're not building for Silicon Valley—they're building for Brazil's connectivity realities.
- Zero-fee digital accounts targeting the unbanked
- Physical retail integration via Via's 7M+ merchant network
- PWA-first approach for low-end device compatibility
- Mission-driven culture focused on financial inclusion
The Real Opportunity: Embedded Finance at Scale
With 137 employees and $20.8M revenue, banQi is proving that serving the underserved isn't charity—it's a $20B+ market opportunity waiting to be unlocked.
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banQi
MAIS DO QUE SOLUÇÕES FINANCEIRAS, AQUI USAMOS A TECNOLOGIA PARA MUDAR REALIDADES! O banQi é a conta digital dos brasileiros, grátis e para todos! Em maio de 2020, a Via adquiriu 100% do banQi e nossa missão de oferecer serviços financeiros acessíveis e eficientes para as classes C, D e E ficou ainda mais forte! Desde então, não paramos de crescer! Já atingimos 4M de downloads, 1,8M de contas abertas e possibilidade de pagamento com Cartão banQi em mais de 7M de estabelecimentos espalhados pelo Brasil. E queremos ir além! Com mais inclusão, gente podendo comprar, organizar sua vida financeira e realizar seus sonhos. Você gosta de desafios e tem vontade de transformar o mundo? Então aqui é o seu lugar!
banQi Carreiras!
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About banqi.gupy.io
MAIS DO QUE SOLUÇÕES FINANCEIRAS, AQUI USAMOS A TECNOLOGIA PARA MUDAR REALIDADES! O banQi é a conta digital dos brasileiros, grátis e para todos! Em maio de 2020, a Via adquiriu 100% do banQi e nossa missão de oferecer serviços financeiros acessíveis e eficientes para as classes C, D e E ficou ainda mais forte! Desde então, não paramos de crescer! Já atingimos 4M de downloads, 1,8M de contas abertas e possibilidade de pagamento com Cartão banQi em mais de 7M de estabelecimentos espalhados pelo Brasil. E queremos ir além! Com mais inclusão, gente podendo comprar, organizar sua vida financeira e realizar seus sonhos. Você gosta de desafios e tem vontade de transformar o mundo? Então aqui é o seu lugar!
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