Baraja isn't just another lidar startup chasing autonomous vehicles—it's building a fundamentally different sensing architecture for industrial applications. With spectral lidar technology that uses prism-based scanning instead of mechanical components, they're betting on reliability over raw range in a market crowded with promises.

"Baraja proves that in deep tech, revenue per employee ($297K) matters more than web traffic when building enterprise-grade hardware."

The search data reveals telling patterns. 'Baraja' itself drives 4,000 monthly searches—likely brand awareness from technical publications and industry news. More revealing are the lidar-specific queries: 'how far can lidar detect in space' and 'lidar range' show engineers are actively evaluating technical specifications. This isn't casual browsing; it's technical due diligence.

• Spectral lidar eliminates mechanical failure points—a critical advantage for industrial uptime
• $22M revenue with 74 employees shows enterprise traction, not just R&D burn
• 45% organic traffic suggests strong technical content strategy targeting engineers
• Industrial focus (mining, ports) avoids automotive's brutal competition and longer sales cycles