barna.com
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Barna Group: The Data-Driven Prophet of Modern Faith
How 8 people turned cultural anxiety into a $1.1M research empire
In a world obsessed with viral metrics, Barna Group quietly commands 130,484 monthly visits from leaders who need to understand the soul of the nation. They don't sell software or gadgets—they sell certainty in an uncertain spiritual landscape.
"They're not measuring market share—they're measuring market share of the soul."
The 8-Person Powerhouse
With just 8 employees generating $1.1M in revenue ($137.5K per head), Barna proves that niche expertise beats scale. Their team operates like a special ops unit—deploying targeted research into cultural fault lines while larger institutions drown in bureaucracy. The real magic? They've built a brand so trusted that 46% of traffic comes directly to barna.com, bypassing Google entirely.
The Gen Z Evangelism Engine
When 'barna gen z evangelism' searches hit 750 monthly volume, it reveals a desperate hunger for generational intelligence. Barna doesn't just report trends—they create the vocabulary for conversations happening in boardrooms and sanctuaries across America. Their keyword strategy shows they own the intersection of data and doctrine, capturing searches like 'what do people say joy is barna' (450 monthly) that competitors can't touch.
What makes Barna dangerous is their positioning as a neutral observer while actually shaping the narrative. They're the only research firm that pastors, CEOs, and cultural architects all cite without checking the other's bias. Their tech stack—Alpine.js, Tailwind, Vite—tells you they're lean, modern, and built for speed, not legacy systems. This isn't your grandfather's religious research institute.
- Dominates 'barna' search with 5,540 monthly queries—owning their brand name completely
- Captures 75% of traffic from undefined 'undefined' countries, suggesting global reach with US dominance
- Maintains direct traffic parity with organic (46% each), proving institutional trust
- Social ecosystem spans Twitter, YouTube, Facebook, LinkedIn, and Instagram—omnipresent where faith leaders live
Barna isn't measuring metrics—they're measuring movements.
While tech startups chase ARR, Barna has built something harder to replicate: cultural authority. Their $1.1M isn't revenue—it's the price of being the oracle in an age of uncertainty. For founders, this is a masterclass in category creation. For investors, it's proof that niche dominance beats broad disruption. For product people, it's a reminder that the most valuable data isn't always in your dashboard—it's in the hearts of your audience.
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Barna Group is a Christian research organization that provides data and insights on the trends affecting faith, culture and ministry today. Explore their articles, reports, podcasts, courses and services to help you lead by faith in an ever-changing world.
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About barna.com
Barna Group is a Christian research organization that provides data and insights on the trends affecting faith, culture and ministry today. Explore their articles, reports, podcasts, courses and services to help you lead by faith in an ever-changing world.
Company Overview
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Technology Stack
barna.com uses 18 technologies across their website including PHP, WordPress, CookieYes, and more.
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
barna.com receives approximately 130.5K monthly visitors and ranks #328,823 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:30 on the site.
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