Baskervill's traffic split tells a story of established relationships over viral discovery. With 48% direct traffic and only 28% organic search, this isn't a firm chasing keywords—it's one that clients seek out by name. The remaining 24% likely comes from referrals and industry partnerships, the lifeblood of legacy architecture firms. Their top search term 'baskerville architects richmond va' (150 monthly volume) confirms their geographic anchor, while 'the shokoe projecy' (170 monthly) suggests specific project-driven searches.

Here's where Baskervill defies modern growth hacking logic: a firm with 258 employees and nearly $100M in revenue generates just 5,317 monthly visits. That's roughly 20 visits per employee—exceptionally low for a digital-first world. But this isn't a weakness; it's a strategic choice. Baskervill operates in the 'heavy_industry_and_engineering' space where relationships, reputation, and repeat business trump SEO optimization. Their tech stack (jQuery, Bootstrap, Tailwind) is functional but not flashy—built for reliability over virality.