bastionagency.com
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Bastion Agency: The 264-Person Powerhouse
A $74M revenue machine redefining integrated communications in New Zealand and beyond
While most agencies chase digital trends, Bastion Agency operates on a different principle: depth. With 264 employees generating $74M in revenue, they've built a 'think wide, deliver deep' model that makes them one of the most formidable independent communications groups in the Southern Hemisphere.
"They don't just execute campaigns—they architect entire brand ecosystems that span every communications discipline."
The Integrated Powerhouse
Bastion's model is refreshingly old-school in its ambition: they want to be everything to everyone. Their service stack reads like a communications textbook—creative, PR, digital, social, and crisis management. Unlike fragmented digital agencies, they've retained the full-service muscle that clients actually need but rarely find. The $74M revenue figure proves the market still craves this integrated approach, especially from a single entity that can coordinate across disciplines.
Growth & Market Position
With 22,895 monthly visits and a global rank of #1,122,503, Bastion isn't winning on pure web traffic. Their strength is in the real world—high-value client relationships and deep industry penetration. The 38% direct traffic share (vs 47% organic) tells the real story: clients come back directly, bypassing search engines entirely. That's the hallmark of a sticky, relationship-driven business, not a transactional service provider.
The leadership team is stacked with heavyweights: CEO Cheuk Chiang, Group CEO Jack Watts, and Chief Creative Officer Simon Langley. This isn't a scrappy startup—it's a mature agency with the infrastructure to handle enterprise clients. Their focus on 'position of strength' suggests strategic thinking over tactical execution, a positioning that justifies premium pricing and long-term retainers.
- Full-spectrum communications discipline (not just digital)
- 264-person scale enabling true integrated delivery
- Leadership from global agency veterans
- Proven revenue model ($74M) vs. VC-backed growth
- Strong direct traffic indicating client loyalty
The Anti-Agency Playbook
While others fragment, Bastion integrates. While others chase scale, they deliver depth. In a market craving simplicity, their 'one stop, deep expertise' model might be the most innovative thing they're doing.
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Bastion is an agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
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About bastionagency.com
Bastion is an agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
Company Overview
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Technology Stack
bastionagency.com uses 18 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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PHP
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WordPress
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
bastionagency.com receives approximately 22.9K monthly visitors and ranks #1,122,503 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:45 on the site.
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