bata.com
bata.com
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Bata: The 130-Year-Old Digital Ghost
A footwear giant with massive scale, invisible tech, and a Trustpilot score that screams 'opportunity'.
Bata is a footwear titan with nearly 20,000 employees and $5.8B in revenue, yet its digital footprint feels like a ghost ship. With 3.9M monthly visits and zero tech stack data, this is a legacy giant ripe for a digital reckoning.
"Bata has the brand awareness of Nike but the digital maturity of a local retailer. It's a revenue engine running on fumes."
The SEO Moat
Bata's traffic profile is surprisingly robust for a company with 'no detected tech stack'. Ranking for 'bata' (188K volume) and 'hush puppies' (100K volume) shows deep brand equity. But with 55% organic traffic, they're relying on legacy fame rather than conversion optimization. The opportunity? Convert that search volume into direct relationships.
The Trust Gap
Two Trustpilot reviews at 2.9/5 is a digital red flag. For a company with 18,249 employees and global reach, this signals either a disconnected customer base or a non-existent review strategy. In 2024, a sub-3.0 rating isn't just a score—it's a conversion killer and a massive opening for a competitor with better UX.
The leadership team is stacked with heavy hitters—Sandeep Kataria (CEO), Elisa Bellini (CEO & CFO Office), and regional CFOs across Europe and Latin America. This isn't a startup; it's a multinational machine. Yet the digital presence suggests a company still figuring out how to bridge physical dominance with online relevance.
- Massive backlink profile (5.6M) suggests historical SEO value but current underutilization
- Top keywords include 'North Star' and 'Bata Peru'—indicating fragmented regional strategies
- Direct traffic (39%) shows strong brand recall but weak digital retargeting
The Bata Paradox
A 130-year-old brand with the traffic of a unicorn but the tech stack of a dinosaur. The question isn't if they'll digitize—it's who will force them to.
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Reviews (1)
Pathetic experience with their customer…
Pathetic experience with their customer support, terrible product quality. A big red flag. 1. Cancel order will not work even after 2 secs of placing the order. 2. Have to fill 3-4 forms & spend 2-3 hours just to raise a return request. 3. No one shows up to pick up the return after placing return request. 4. Product quality is so poor. Broke after usage of 2 days. 5. CS associate gets frustrated in a call with the customer. 6. Reaching customer support is a pain
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About bata.com
Company Overview
Traffic & Audience
bata.com receives approximately 3.9M monthly visitors and ranks #12,527 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 1:45 on the site.
The majority of bata.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bata.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bata.com directly at https://bata.com.