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batainc.com
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batainc.com

17 technologies
VerifiedGrowingVisit1.3K/mo$27M9917 Tech1 Leads
Deep Dive

Bata Inc: The $26.7M Pediatric Therapy Giant You've Never Heard Of

Analyzing the disconnect between massive revenue and digital invisibility in New Jersey's healthcare market

Bata Inc generates $26.7M annually serving pediatric patients across New Jersey, yet their website attracts just 1,325 monthly visitors. This isn't a startup failure—it's a masterclass in B2B healthcare sales that bypasses digital growth entirely.

$26.7M
annual revenue
99
employees
1,325
monthly visits
68%
organic search traffic

"Bata doesn't need traffic—they need contracts. And in healthcare, relationships beat algorithms every time."

The Anti-Growth Playbook

While SaaS founders obsess over conversion funnels, Bata operates on a different calculus. Their 1,325 monthly visits with 68% organic suggests a website functioning as a credibility checkpoint, not a lead engine. The real action happens through school district partnerships, insurance networks, and clinical referrals—channels that don't show up in Google Analytics.

The Real Customer Journey

Bata's actual buyers—school administrators, insurance case managers, and parents of children with special needs—don't browse like consumers. They get referred, they verify credentials, then they call. The site's 17% direct traffic likely represents these validation visits after a recommendation. This is B2B2C healthcare at scale, where the transaction happens offline but the digital presence serves as trust infrastructure.

The keyword data reveals the company's true positioning strategy. While 'bata' gets 188K searches monthly (likely brand confusion with the shoe company), Bata Inc owns the high-intent niche: 'bata therapy work niche' (260 volume) and 'bata agency' (470 volume). They're not competing for generic traffic—they're capturing the few hundred decision-makers actively seeking their specific services.

  • Revenue-per-employee ratio of $270K suggests highly skilled, billable clinical staff
  • Multi-modal delivery (virtual, facility-based, community) creates sticky, long-term contracts
  • Autism/behavioral services tap into high-reimbursement, low-competition specialty care
No visible content marketing strategy
Dominates high-value pediatric therapy contracts
Minimal SEO footprint (ranked #10M+ globally)
99-person clinical organization with $26.7M revenue
No customer reviews or social proof on Trustpilot
State-wide NJ coverage with national expansion capability
Tech stack suggests minimal product investment
Multi-specialty offering creates cross-sell opportunities

Digital Presence ≠ Business Success

Bata proves that in regulated healthcare, referral moats and insurance relationships matter more than traffic. Their playbook: build clinical excellence, lock in contracts, then let the website do just enough to validate the decision.

What tech stack does Batainc use?

22 detected
Security1
Programming Languages1
Customer Support1
Analytics & Marketing1
Web Standards2
Tracking & Analytics5
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Batainc get?

Traffic & Engagement

1.3K
Monthly Visits
2.1
Pages/Visit
0:54
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-14%
1.5K
Oct 2025
Oct
669
Nov 2025
Nov
1.3K
Dec 2025
Dec

Traffic Sources

Search
68%
Direct
17%
Social
9%
Referrals
5%
Email
0%
Paid
1%

Where is Batainc's audience located?

🌍100.0%

What keywords does Batainc rank for?

4 keywords
1bata therapy work niche260 vol
2bata agency470 vol
3bata188.3K vol$0.32
4business bata290 vol

How is Batainc's SEO?

Open Graph Image

OG Image preview
og:image

https://batainc.com/wp-content/uploads/2019/12/h1-banner-01-dcc3a.png

Meta Tags

title28 chars

Home - Bata Therapy Services

description356 chars

Bata Therapy Services offers BATA Therapy provides Occupational, Physical and Speech Therapy Services, Special Instruction and Autism/Behavioral Services to the pediatric population — from infancy through young adulthood. We offer virtual, school/facility-based and community-based options throughout the State of New Jersey as well as nationwide services.

languageEN-US

Schema Types

Unknown

Who works at Batainc?

Loading leads...

What do customers think of Batainc?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Batainc

What is Batainc's Revenue?
Batainc generates approximately $27M in annual revenue. With 99 employees, that's $270,000 per employee.
What does Batainc do?
Bata Therapy Services offers BATA Therapy provides Occupational, Physical and Speech Therapy Services, Special Instruction and Autism/Behavioral Services to the pediatric population — from infancy through young adulthood. We offer virtual, school/facility-based and community-based options throughout the State of New Jersey as well as nationwide services.
How fast is Batainc growing?
Batainc employee count has changed by -5% year over year.
What technologies does Batainc use?
Batainc uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, reCAPTCHA, PHP.
Who are Batainc's competitors?
Batainc's main competitors include Advanced Wellness, National Benefit Builders Inc. (NBBI), Pro Fitness Gym, BodyBio, THE MAX Challenge. These companies operate in similar markets and compete for the same customer base.

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About batainc.com

Bata Therapy Services offers BATA Therapy provides Occupational, Physical and Speech Therapy Services, Special Instruction and Autism/Behavioral Services to the pediatric population — from infancy through young adulthood. We offer virtual, school/facility-based and community-based options throughout the State of New Jersey as well as nationwide services.

Company Overview

batainc.com
Website
#10,612,416
Global Rank
1.3K
Monthly Visitors
17
Technologies
1+
Employees

batainc.com Key Pages

batainc.com Social Media

Contact batainc.com

Technology Stack

batainc.com uses 17 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Customer Support

Zendesk

Analytics & Marketing

Google Analytics

Traffic & Audience

1.3K
Monthly Visits
48%
Bounce Rate
2.1
Pages/Visit
0:54
Avg. Duration

batainc.com receives approximately 1.3K monthly visitors and ranks #10,612,416 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:54 on the site.

The majority of batainc.com's traffic comes from .

Frequently Asked Questions

What is batainc.com?
Bata Therapy Services offers BATA Therapy provides Occupational, Physical and Speech Therapy Services, Special Instruction and Autism/Behavioral Services to the pediatric population — from infancy through young adulthood. We offer virtual, school/facility-based and community-based options throughout the State of New Jersey as well as nationwide services.
What technologies does batainc.com use?
batainc.com uses 17 technologies including Font Awesome, Google Fonts, reCAPTCHA, and 11 more. View the full tech stack analysis above.
How do I contact batainc.com?
You can contact batainc.com via email at [email protected] or through their contact page.
What are batainc.com's social media accounts?
batainc.com is active on facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is batainc.com?
batainc.com receives approximately 1.3K monthly visitors and ranks #10,612,416 globally. Traffic is growing by 98.1% month-over-month.

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This page provides publicly available information about batainc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit batainc.com directly at https://batainc.com.