Bay Angels isn't chasing unicorn headlines—it's building a sustainable, $7.5M revenue engine while mentoring founders through the messy middle of early-stage growth. In a landscape of flashy VC funds, this 40-person angel network plays a different game entirely.

"They're not building a media empire—they're building a sustainable angel investing business that actually makes money."

The 28% organic traffic share is surprisingly low for a finance-focused site, but it aligns with their model. They don't need mass traffic—they need the right founders finding them at the right moment. The 1,854 monthly visits likely represent high-intent founders researching options, not casual browsers. Their WordPress/Tailwind CSS stack is basic but functional—no fancy tech needed when your value is human expertise.

• Revenue-first angel network ($7.5M) vs. typical VCs chasing AUM
• 40 employees suggests a full-service operation, not just syndicate management
• Content strategy targets founder pain points, not investor metrics
• 52% direct traffic indicates strong brand trust and repeat engagement