Bazimo didn't just die; it was swallowed whole by Loré and reborn as Milo. For a startup with 21 employees and $2.2M in revenue, this isn't just a pivot—it's an extinction event disguised as continuity.

"When a product gets rebranded into oblivion, the domain stays alive as a redirect ghost—haunting the web with 42% direct traffic from users who don't know the ship has sailed."

The tech stack reveals a startup that built responsibly—Bootstrap, React, Zendesk, Sentry—but never scaled. With 21 employees and $2.2M revenue, they were profitable enough to be attractive but small enough to be swallowed. The acquisition wasn't a win; it was an exit ramp from a product that couldn't stand alone.

• Rebranded to Milo: Identity erased, product absorbed
• 1,443 monthly visits: Traffic too low to sustain a brand
• 46% organic traffic: SEO never materialized
• 21 employees: Small team, likely acqui-hire
• $2.2M revenue: Profitable enough to sell, not enough to grow