bbgres.com
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BBG: The 800-Person Revenue Engine You've Never Heard Of
A $169M business services giant hiding in plain sight
In a world obsessed with viral apps and billion-dollar valuations, BBG operates quietly in the background, generating $169.9M annually with 809 employees. This isn't a startup; it's a mature, revenue-focused machine that's built to last.
"They're not chasing growth at all costs—they're building a fortress of operational efficiency."
The B2B Services Giant
BBG operates in business and consumer services, a sector known for high margins and sticky client relationships. With 809 employees, they've scaled to a size where process matters more than product, and execution beats innovation. The $169.9M revenue figure suggests a well-oiled operation, likely serving enterprise clients with multi-year contracts. This isn't a flash-in-the-pan SaaS company; it's a legacy business that's survived the digital transformation by being reliable, not revolutionary.
The Traffic Paradox
Here's the data story that matters: 53% of traffic is direct, while only 30% comes from organic search. This is unusual for a modern digital business. It suggests either a strong brand built on relationships (not SEO) or a business model that doesn't rely on inbound marketing. With a global rank of #2.7M, they're not playing the traffic game—they're playing the revenue game. The top keyword 'bbg' gets 27,950 monthly searches, but that's likely brand traffic, not acquisition.
The leadership team tells a story of operational depth. Chris Roach as CEO, Blake Holman as Chief Administrative Officer, Peter Christensen as General Counsel & Chief Compliance Officer—these aren't titles you see at a startup. This is a company that prioritizes compliance and administration, likely in a regulated industry. Barrett Scruggs as Chief Revenue Officer and Bill Britain as CFO complete a C-suite built for scale and stability, not rapid pivots.
- Traffic profile suggests a relationship-driven business model, not a digital-first one
- The tech stack (jQuery, Bootstrap) indicates legacy systems, not cutting-edge infrastructure
- 809 employees for $169.9M revenue = ~$210K revenue per employee—efficient but not hyper-scalable
The Unsexy Reality of B2B Success
BBG proves that $169M businesses are built on execution, not hype
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BBG – Real Estate Services
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Technology Stack
bbgres.com uses 16 technologies across their website including AccessiBe, PHP, WordPress, and more.
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AccessiBe
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PHP
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WordPress
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cdnjs
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Cloudflare
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Traffic & Audience
bbgres.com receives approximately 7.3K monthly visitors and ranks #2,740,921 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:22 on the site.
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