BODi (formerly Beachbody) isn't just selling workout videos; it's selling a data-driven lifestyle ecosystem. With 5,587 employees and $2.1B in revenue, they've pivoted from DVD subscriptions to a high-tech platform—but the 1.2-star Trustpilot rating tells a story of friction that even proven results can't always smooth over.

"They've traded the 'beach body' aesthetic for a 'body of data'—but their user base hasn't fully bought into the new narrative."

The $233.5M in funding and $2.1B revenue indicate a mature, cash-generating machine. However, the 137,714 backlinks and lack of ranked organic keywords suggest an SEO strategy that's either under-leveraged or intentionally gated behind a login wall. The rebrand to BODi seems designed to capture a broader, more tech-savvy audience, but the search data shows the core user base is still deeply entrenched in the legacy product ecosystem of Body Beast and Shakeology.

• The 'Undefined' Traffic Problem: 72.6% of traffic is geographically ambiguous, masking true market penetration.
• Legacy SEO Footprint: Top keywords are product-specific (Body Beast, Shakeology), not brand-centric, indicating fragmented search intent.
• The Trust Gap: A 1.2-star rating with 607 reviews points to systemic friction in customer experience or subscription management.
• High Direct Traffic: 52% direct traffic is a sign of strong brand recall, but also a lack of new user acquisition via organic search.