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Beachley: The 34-Person Furniture Titan
How a niche B2B manufacturer quietly commands $7.8M in revenue
In a world obsessed with D2C furniture startups, Beachley Furniture Company operates in the shadows, generating $7.8M annually with just 34 employees. This isn't a story about direct-to-consumer hype—it's about the high-margin, contract-heavy world of custom furniture manufacturing where volume matters less than specialization.
"Beachley doesn't compete on traffic—they compete on contracts. This is a business built on relationships, not clicks."
The B2B Reality Check
With only 1,199 monthly visits, Beachley's digital footprint seems microscopic compared to Wayfair's millions. But this reveals their true market: B2B clients searching for 'companies that make customized tables' (260 monthly searches) and 'raked seating seat cad block' (240 monthly searches). These aren't impulse buyers—they're architects, facility managers, and procurement officers with specific, high-value needs.
The Revenue Per Employee Metric
At $7.8M revenue with 34 employees, Beachley achieves ~$229K revenue per employee—excellent for manufacturing. This efficiency suggests high-value custom work rather than commodity furniture. Their tech stack (Drupal, jQuery, Bootstrap) indicates a mature, stable operation, not a growth-hungry startup burning cash on flashy frontend frameworks.
The company's leadership structure—COO, VP Commercial Operations, Production Coordinator—reveals a focus on execution over marketing. Their social presence is minimal but present across YouTube, Facebook, LinkedIn, and Instagram, suggesting a brand that maintains digital hygiene without chasing virality. The 'undefined' country traffic share (100%) hints at either data limitations or a truly domestic operation.
- Niche B2B focus: Custom tables and specialized seating for commercial clients
- High-value contracts: $229K revenue per employee indicates premium pricing
- Stable tech stack: Drupal + jQuery suggests legacy systems that work
- Leadership depth: COO and VP roles signal operational maturity
- Minimal digital footprint: 1,199 monthly visits with 47% organic
The Unscaled Giant
Beachley proves that in B2B manufacturing, revenue per employee matters more than web traffic. This is a business optimized for margins, not scale.
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About beachley.com
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Technology Stack
beachley.com uses 7 technologies across their website including Drupal, Cloudflare, Google Tag Manager, Google Analytics, and more.
CMS
Drupal
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap
JavaScript Libraries
Slick, jQuery
Traffic & Audience
beachley.com receives approximately 1.2K monthly visitors and ranks #13,507,277 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of beachley.com's traffic comes from .
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This page provides publicly available information about beachley.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit beachley.com directly at https://beachley.com.