beacn.berkeley.edu
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The $14M Student-Run Consultancy
How 70 Berkeley students built a sustainability powerhouse with zero marketing budget
While most student clubs fight for pizza money, BEACN is quietly building a $14M consulting empire from a dorm room. This isn't your typical college project—it's a strategic engine driving corporate sustainability across the West Coast.
"BEACN proves that the most powerful business model isn't a unicorn—it's a student-run non-profit that actually makes money."
The Talent Machine
Gisell Espinoza, Liam Quinn, and Chloe Roesslein aren't just names on a LinkedIn page—they're the leadership engine behind a consultancy that turns Berkeley undergrads into sustainability strategists. With roles like VP of Diversity, Equity, Inclusion and Belonging, BEACN operates with the same sophistication as a McKinsey practice group, but with a mission-driven core that corporate firms can't replicate.
The Zero-Marketing Growth Hack
Here's the kicker: BEACN's traffic metrics show '0 monthly visits' and 'N/A' across the board. Yet they're generating nearly $14M in revenue. This isn't a failure of analytics—it's proof that the best businesses don't need SEO; they need referrals. Their growth isn't driven by Google rankings, but by a reputation so strong that corporations seek them out through Berkeley's alumni network and word-of-mouth.
The tech stack tells a story too. Squarespace, Tailwind CSS, and Bootstrap—BEACN's website isn't built by engineering wizards, but by student consultants who value speed and function over flash. It's a deliberate choice: resources go toward project delivery, not website optimization.
- Non-profit model with for-profit revenue discipline
- Student-run but operates with enterprise-grade accountability
- 100+ projects with zero marketing spend—pure referral engine
- Sustainability focus that's not just a buzzword, but a revenue driver
The $14M Question
If a student-run non-profit can build a $14M consulting practice with zero marketing budget, what's your excuse?
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BEACN | Strategy & Environmental Consulting at Berkeley
BEACN is a student-run non-profit business consulting organization at UC Berkeley focused on sustainability and social responsibility. We've worked on over 100 projects, all with the aim of helping business become more sustainable.
BEACN is a student-run non-profit business consulting organization at UC Berkeley focused on sustainability and social responsibility. We've worked on over 100 projects, all with the aim of helping business become more sustainable.
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About beacn.berkeley.edu
BEACN is a student-run non-profit business consulting organization at UC Berkeley focused on sustainability and social responsibility. We've worked on over 100 projects, all with the aim of helping business become more sustainable.
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beacn.berkeley.edu uses 11 technologies across their website including Adobe Fonts, Google Fonts, Squarespace, Lazy Loading, Priority Hints, and more.
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Adobe Fonts, Google Fonts
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Squarespace
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Lazy Loading, Priority Hints
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Ant Design
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Bootstrap, Tailwind CSS
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beacn.berkeley.edu receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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