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The Data Aggregator That Scales
How a 37-person team commands 19M monthly visits
In the opaque world of public records, BeenVerified isn't just a search tool—it's an industrial-scale data engine. With a lean team of 37 engineers and marketers, they've built a digital detective agency that processes millions of queries monthly, turning fragmented government data into instant, consumer-friendly reports.
"They've turned the complexity of public records into a single search bar, scaling a business that feels infinitely larger than its 37-person team."
The Traffic Paradox
With 18.6M monthly visits but only $4.3M in revenue, BeenVerified operates at a massive scale with relatively modest monetization. This suggests a freemium model where the majority of traffic likely hits paywalls at the report stage. The 64M backlinks indicate aggressive SEO and affiliate marketing, positioning them as the default answer for 'people search' queries. For investors, this signals untapped conversion potential rather than a failing model.
The Trustpilot Gap
A 2.7/5 rating from 2,525 reviews reveals a critical tension: users need the data but resent the pricing model. This isn't a product failure—it's a business model friction. The low rating likely stems from subscription auto-renewals and data accuracy disputes, common in public records aggregation. For product teams, this is a goldmine: the core utility is validated, but UX and transparency need radical improvement.
BeenVerified's tech stack—jQuery, Bootstrap, AWS CloudFront—reveals a pragmatic, not trendy, approach. They prioritize reliability over cutting-edge frameworks. The presence of Hotjar and Google Analytics signals a data-driven optimization culture, while Cloudflare protects against the inevitable scrapers targeting their data-rich pages. This isn't a Silicon Valley unicorn; it's a disciplined, bootstrapped operation.
- Data Democratization: They've made professional-grade background checks accessible to consumers
- SEO Dominance: 64M backlinks create a moat that's nearly impossible to replicate
- Lean Efficiency: $116K revenue per employee suggests high-margin operations despite public data costs
The Unsexy Billion-Dollar Play
BeenVerified proves that in data aggregation, scale beats polish. Their model is a masterclass in leveraging SEO and automation to turn commodity public data into a recurring revenue stream. For founders: the opportunity isn't in building a prettier interface—it's in solving the trust and transparency issues that plague this industry.
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Everyday Information - Check People, Phone Numbers, Vehicles & Addresses | BeenVerified
Search public records & VIN numbers online. Uncover names, phone numbers, addresses & emails. Check vehicle history for all car make & models. Start your search today!
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BeenVerified.com
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Reviews (20)
Been Verified user review
All information Been Verified provided (email, physical address, phone number) was accurate and cancelling my subscription was simple, easy.
Hi James, Thank you for leaving a great review. We're happy to hear that you are satisfied with our service. If we can provide any further assistance, please feel free to email us at [email protected].
👍👍👍👍👍👍👍👍👍👍
👍👍👍👍👍👍👍👍👍👍
Hi Rob, Thank you for your 5-star review! We're delighted to hear that you had a positive experience with us. If we can provide any further assistance, please feel free to email us at [email protected].
Many email addresses are wrong
Many email addresses are wrong. Does not provide mailing address, which was what I really needed for sending birthday cards.
Hi David, Thank you for taking the time to share your feedback with us. We’re truly sorry to hear that your experience didn’t meet your expectations. BeenVerified is an easy-to-access collection of public record information. Public records are collected through official government records such as mortgage deeds and court records, and through sources such as magazine subscriptions, warranty cards and utility bills. As you just experienced, sometimes the information they collect is not always 100% correct. However, we can only work with the information provided to us within public data. We continuously strive to update and expand our databases in order to provide you with the most current and accurate information we possibly can. Additionally, in accordance with recent compliance changes, we have updated how location information is displayed in our reports. Full mailing addresses will now be shown as City and State only. This update reflects our continued commitment to meeting current compliance standards and protecting sensitive information. If you have any questions or need further assistance, please don’t hesitate to reach out at [email protected].
False advertised- NOT FREE
I clicked their link to see where this strange number that was calling me was coming from, I clicked their link because it advertised it was free. It IS NOT FREE, as it wasted my time running the info then wanted payment to give it to me. So, I left the website, I hate when im lied to about a service being falsely advertised. There isn't even a "free" option that gives you minimal info, it literally will not tell you anything until you pay something.
Hi Brandi, Thank you for bringing this to our attention. We’re very sorry to hear about your experience and appreciate you taking the time to share your feedback with us. Could you tell us where you saw that we offered a free service? Would you be able to provide a link or screenshot of what you saw so we can investigate it? BeenVerified's mission is to provide easy affordable access to public records, so people can use public data in their everyday lives. Our aim is to make the service as easy to use and affordable as we can. There are costs associated with obtaining the data and integrating that information into easy-to-read reports. Payment is required to sign-up for BeenVerified. If you're interested in trying out the service, you can access a special $1 trial offer here: https://www.beenverified.com/lp/dc1239/3/select-plan If you have any questions or need further assistance, please don’t hesitate to reach out at [email protected].
I could not get them to quit charging…
I could not get them to quit charging me. I called and they said I would be not charged. A year later I checked my son's credit card and I'm still being charged. I called again. They are sorry for the mistake, but they still keep charging me. Liars and scammers! I had to cancel my credit card.
Hi Lynn, Thank you for bringing this to our attention. We’re very sorry to hear about your experience and appreciate you taking the time to share your feedback with us. When signing up for our background reports, the subscription does outline that it will auto-renew until elected to cancel. You can contact us to cancel at any time, and will not be billed for your next billing cycle. We would like to investigate further on this matter however we could not locate your account using only your name. Please send us the details of your account by emailing us at [email protected] so we can further assist you.
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About beenverified.com
Search public records & VIN numbers online. Uncover names, phone numbers, addresses & emails. Check vehicle history for all car make & models. Start your search today!
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Technology Stack
beenverified.com uses 19 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.
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AccessiBe
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Google Fonts
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HSTS
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cdnjs, jsDelivr
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AWS CloudFront, Cloudflare
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OneTrust
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This page provides publicly available information about beenverified.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit beenverified.com directly at https://beenverified.com.