In the high-stakes world of corporate finance, cash isn't king—it's the entire kingdom. Enter Bellin, the treasury management software that became the critical cash flow engine for Coupa, a global spend management giant. While the world sees Coupa, the financial heartbeat beats at bellin.com.

"Bellin didn't just build software; they built the financial nervous system for the world's largest companies."

For founders and investors, Bellin offers a masterclass in niche dominance. They solved the complex problem of multi-bank connectivity and cash forecasting—problems that plague CFOs of large enterprises. By focusing on the 'plumbing' of global finance rather than consumer-facing features, they built a defensible moat that led to a strategic acquisition. The 'N/A' traffic metrics aren't a sign of failure; they're a sign of a B2B enterprise model where sales happen through relationships, not SEO.

• Revenue-per-employee of ~$262k indicates high-value enterprise contracts.
• Strategic acquisition by Coupa validates the treasury management niche.
• Tech stack suggests a focus on stability and compatibility over bleeding-edge innovation.