bellingcat.com
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Bellingcat: The Open-Source Intelligence Revolution
How a Dutch nonprofit built a $6.6M global investigation empire without traditional journalism
While legacy newsrooms shrink, Bellingcat has quietly built a 72-person global investigation force using only open-source intelligence. Their secret? Treating truth as a collaborative engineering problem rather than a guarded scoop.
"Bellingcat doesn't just report news—they weaponize Google Earth, flight trackers, and social media to reconstruct reality."
The Community-First Model
Bellingcat's 50% direct traffic reveals a fiercely loyal audience that types their domain directly—no algorithm needed. This isn't passive consumption; it's a community of digital sleuths who treat investigations as collaborative puzzles. Their 401K monthly visitors aren't just readers—they're participants in an open-source intelligence revolution.
The Viral Keyword Paradox
Here's the data twist: Bellingcat's top keywords aren't 'investigations' or 'journalism'—they're 'mrdeepfake' and 'mr deepfake' with 29,000+ combined monthly searches. This reveals a fascinating SEO reality: their brand has become so synonymous with exposing digital deception that they rank for the very threats they investigate. They've turned their name into a verb for verification.
The tech stack tells another story of efficiency. Built on WordPress but powered by modern tools like Vite, Tailwind CSS, and PWA capabilities, Bellingcat operates like a lean startup rather than a traditional media house. Their 3.2/5 Trustpilot rating with just one review suggests they're not chasing consumer happiness—they're chasing truth, and that doesn't always make friends.
- Direct traffic dominance (50%) proves they've built a destination, not just a website
- Their revenue model bypasses traditional advertising for community support and training
- They've turned 'bellingcat' into a searchable brand that outranks investigative keywords
The Open-Source Intelligence Arms Race
Bellingcat proves that in an era of deepfakes and disinformation, transparency is the ultimate competitive advantage. They've built a $6.6M business not by owning information, but by democratizing the tools to verify it.
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5 keywordsHow is Bellingcat's SEO?
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https://www.bellingcat.com/app/uploads/2018/04/bellingcat_HP_logo_black.jpg
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bellingcat - the home of online investigations
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Reviews (1)
Regurgitation of propaganda…
Regurgitation of already established propaganda narratives. Another of these so called "fact-checkers" that do more harm than anything else. It has very little to do with independent journalism. Pro US, anti Russia etc we know the drill. Most likely lap dogs of Reuters or AP.
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Technology Stack
bellingcat.com uses 13 technologies across their website including YouTube Embed, PHP, WordPress, and more.
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Traffic & Audience
bellingcat.com receives approximately 402.0K monthly visitors and ranks #125,111 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:03 on the site.
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