belstaff.com
Get leads like Belstaff — and thousands more
Build targeted lists by tech stack, traffic, and more
Belstaff: Heritage on the Brink
A luxury brand navigating digital transformation and brutal market dynamics
Belstaff isn't just selling jackets; it's selling a myth of British rebellion. But with a 1.8/5 Trustpilot rating and fierce competition from Barbour, the 97-year-old brand faces a stark reality: heritage alone doesn't pay the bills in 2024.
"Belstaff's digital footprint is strong, but its customer satisfaction is in freefall. The brand is winning traffic but losing trust."
The Traffic Paradox
Belstaff commands 608K monthly visits with 47% coming from organic search—a testament to strong SEO and brand recognition. Yet, 34% of traffic comes from undefined sources, suggesting measurement gaps. The brand ranks for 'belstaff' (28K searches) but loses to Barbour for broader outerwear terms, which commands 347K monthly searches. They're winning the battle for their name but losing the war for the category.
The Trust Deficit
A 1.8/5 Trustpilot score from just 16 reviews is alarming for a brand of this scale. It signals either a vocal minority of detractors or a systemic customer service failure. For a luxury heritage brand where reputation is everything, this is a critical vulnerability. The 10% discount strategy screams desperation, not confidence, eroding premium positioning.
The tech stack reveals a modern, agile platform (Shopify, Tailwind CSS, PWA), but the brand's narrative is stuck in the past. With leadership from Helen Wright and Fran Millar, Belstaff is clearly investing in digital infrastructure. Yet, the product focus on 'heritage' and 'moto' clothing may be too narrow, alienating a broader luxury audience that Barbour successfully captures.
- Strong brand equity drives 28K monthly branded searches
- Agile tech stack (Shopify, PWA) enables rapid scaling
- Global presence with 608K monthly visits
- Critical trust gap with 1.8/5 Trustpilot score
- Losing to Barbour in category search volume
Heritage is a Double-Edged Sword
Belstaff must evolve beyond its moto roots or risk becoming a relic in the luxury outerwear space
What tech stack does Belstaff use?
How much traffic does Belstaff get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Belstaff's audience located?
Who competes with Belstaff?
Device Distribution
What keywords does Belstaff rank for?
5 keywordsHow is Belstaff's SEO?
Meta Tags
Up to 50% Off Heritage Jackets & Clothing | Belstaff UK
Shop heritage outerwear, moto clothing & accessories at Belstaff UK. Discover up to 50% off select styles.
H1 Tags
What is Belstaff's revenue?
Who works at Belstaff?
Loading leads...
What do customers think of Belstaff?
Belstaff
Categories
Activity & Engagement
Contact Information
Reviews (16)
Outstanding Customer Experience
Thank you James @ Belstaff for your assistance! I just wanted to let you know I received the gift package today. My boyfriend absolutely loved the jacket and sweater and was over the moon! I am very grateful to have received the package so quickly. Belstaff has exceeded my expectations. The packaging was wonderful! I deeply appreciate the customer service and expedited delivery. I will absolutely purchase again. Thank you thank you thank you!
Centenary moto overshirt
This is a lovely jacket: well made, quality materials and a great design. Logo is fairly discreet and therefore avoids the tackiness exhibited by some branding. Sizing runs a bit large and consequently I had to return my original order. I was quite put out that they refused to honour the 10% discount on first purchases, hence the 4 stars. Return and refund were timely.
This company has the worse customer…
This company has the worse customer service I have ever come across. I have tried contacting them several times regarding a refund via email. I would never had ordered from this site had I read the reviews beforehand.
Terrible no customer service number…
Terrible no customer service number just an annoying automated message. No refund and I returned my items 14 days ago Never again will I buy from the Belstaff main store site
Absolutely rubbish waited over a…
Absolutely rubbish waited over a fortnight to get a reply to a query. All i wanted to do was exchange an item of clothing which i bought on phoenix day, reply back eventually was no, had to return for refund so now will have to pay full price to buy again. Buy on line at your PERIL.
Frequently Asked Questions about Belstaff
What is Belstaff's Revenue?
What does Belstaff do?
How fast is Belstaff growing?
How do people interact with Belstaff?
How do people find Belstaff?
Who uses Belstaff?
What technologies does Belstaff use?
Who are Belstaff's competitors?
What do customers think of Belstaff?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Belstaff?
Contact Information
Export belstaff.com Data
Download the complete tech stack, analytics, leads, and company data for belstaff.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About belstaff.com
Shop heritage outerwear, moto clothing & accessories at Belstaff UK. Discover up to 50% off select styles.
Company Overview
belstaff.com Social Media
Contact belstaff.com
Phone Numbers
Technology Stack
belstaff.com uses 20 technologies across their website including AccessiBe, Cloudinary, Google Fonts, and more.
Accessibility
AccessiBe
Media
Cloudinary
Fonts
Google Fonts
Error Tracking
Sentry
Cloud & Hosting
Amazon S3, Amazon Web Services
Advertising
DoubleClick Floodlight
Traffic & Audience
belstaff.com receives approximately 608.7K monthly visitors and ranks #75,380 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:00 on the site.
The majority of belstaff.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is belstaff.com?
What technologies does belstaff.com use?
How do I contact belstaff.com?
What are belstaff.com's social media accounts?
Is belstaff.com hiring?
How popular is belstaff.com?
Related Searches
This page provides publicly available information about belstaff.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit belstaff.com directly at https://belstaff.com.