benihana.com
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Benihana.com: The Digital Teppanyaki
How a legacy brand built a $987M revenue engine on theatrical dining and SEO dominance.
Benihana isn't just serving hibachi; they are serving a masterclass in brand legacy meeting digital intent. With nearly 1M monthly visitors, their website is the digital front door to a $987M revenue machine. But the real story isn't just the food—it's the data.
"They aren't just selling steak; they are selling a searchable, reservation-ready experience that captures 80,000 monthly searches for their brand alone."
The SEO Moat of the 'Benihana' Brand
The domain commands an 80,830 monthly search volume for the root term 'benihana.' This isn't just brand awareness; it's brand dependency. Users aren't discovering the category; they are hunting for a specific location. The site captures 60% of its traffic organically, proving that despite the theatrical nature of the product, the discovery path is purely digital.
Traffic Efficiency & The 'Undefined' Anomaly
With a global rank of #72,289, Benihana punches above its weight in the restaurant sector. However, the data reveals a glaring opacity: 88.1% of traffic is labeled 'undefined' in geolocation. This suggests a heavy reliance on branded mobile apps or fragmented local tracking. For a legacy brand, this data blind spot is their biggest vulnerability in optimizing local marketing spend.
The tech stack is surprisingly modern for a legacy chain. They utilize Tailwind CSS and Bootstrap for responsive design, ensuring the reservation flow works flawlessly on mobile. However, the heavy reliance on jQuery suggests technical debt that could hamper future performance. The social presence is strong, with TikTok integration signaling a push to capture the Gen Z demographic with 'food theatrics.'
- The 'Friends with Benefits' program drives specific keyword volume (1,140/mo), showing loyalty marketing works.
- Location-specific searches ('Benihana San Mateo') reveal high purchase intent.
- The site structure prioritizes 'Blog' and 'About' pages, signaling a content-first strategy over pure transactional pages.
The Verdict: High Volume, Low Resolution
Benihana has mastered the art of capturing demand. The next challenge? Unlocking the data hidden in 'undefined' traffic to fuel the next $1B in growth.
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5 keywordsHow is Benihana's SEO?
Open Graph Image
https://www.benihana.com/wp-content/uploads/2025/03/Benihana-Chef-01.jpg
Meta Tags
Home - Benihana
An unforgettable, immersive dining experience. A fast-paced feast for the senses, fusing Japanese tradition with our signature teppanyaki theatrics.
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Benihana
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Reviews (20)
Chef Jerry was so kind and funny
Chef Jerry was so kind and funny, made us all share a laugh. The food was delicious, service was amazing. Would definitely go back.
Loved it great time fun date
Loved it great time fun date
Are server was Johnny
Are server was Johnny, excellent and very personable. the cook had a problem with being short on chicken and steak.
What a fun night
What a fun night! The chef was amazing and the staff was super friendly.
74 Year Olds Birthday Dinner, North Little Rock, AR
Excellent night. Karen led a chorus of Happy Birthday. Mr Toai, our chef was excellent. New experience for the 5 year old that was with us. She didn't know what to think. Christian was attentive to our party of 8. Food met our expectations. Sure am glad that I made a reservation, a couple of days before. Online system for making reservation said no openings for the time we wanted. I called in on the phone and had no problem making a reservation.
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About benihana.com
An unforgettable, immersive dining experience. A fast-paced feast for the senses, fusing Japanese tradition with our signature teppanyaki theatrics.
Company Overview
benihana.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
benihana.com uses 23 technologies across their website including Mapbox, Google Fonts, HSTS, reCAPTCHA, and more.
Maps
Mapbox
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
benihana.com receives approximately 635.9K monthly visitors and ranks #72,289 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:59 on the site.
The majority of benihana.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about benihana.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit benihana.com directly at https://benihana.com.