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Bergamotte: The 45-Person Flower Powerhouse
How a French flower delivery startup built a $5.2M revenue business with zero public traffic data
In a market saturated with legacy florists and gig economy apps, Bergamotte has carved a niche by refusing to be just another flower delivery service. They're a tech-first lifestyle brand that treats flowers like software—iterating, optimizing, and delivering with surgical precision. With 45 employees and $5.2M in revenue, they're not just sending bouquets; they're engineering an emotional experience.
"Bergamotte isn't selling flowers—they're selling the moment of surprise, wrapped in data-driven logistics."
The Tech-Florist Hybrid
Bergamotte's team composition reveals their true DNA: they're not a florist with a website, but a tech company that happens to sell flowers. With Rubén Gil as Principal Software Development Engineer and a stack featuring Tailwind, Vite, and AWS, their engineering focus is evident. The 45-person team is lean—likely 15-20 engineers and product folks supporting 10-12 operations roles. This ratio screams 'product-led growth' rather than 'flower shop with a website.'
The Silent Growth Engine
Here's the paradox: a company with $5.2M revenue but zero public traffic data. This isn't a bug—it's a feature. Bergamotte likely drives traffic through a mix of direct brand loyalty, email marketing, and social commerce via Instagram (12.5K followers). Their 2,033 Trustpilot reviews suggest a high repeat purchase rate. They're not playing the SEO lottery; they're building a brand that people seek out directly. This is the hallmark of a sustainable DTC business: when 'direct traffic' is your biggest channel, you own the customer relationship.
The real magic happens in their logistics: 24-hour delivery across France and 3-hour delivery in Paris. This isn't just a convenience—it's a moat. While competitors like Interflora rely on local florist networks with variable quality, Bergamotte controls the entire chain from sourcing to delivery. Their 3-hour Paris promise is particularly aggressive, suggesting they've built a hyper-local logistics network that traditional florists can't match.
- Tech-first culture with engineers embedded in product teams
- Controlled logistics moat (24h France, 3h Paris)
- Direct-to-consumer model bypassing traditional florist networks
- Trustpilot reviews as social proof engine (2,033 reviews)
- Lean operations: 45 people for $5.2M revenue = $115K revenue/employee
The Silent Giant of French Flower E-commerce
Bergamotte proves you don't need massive traffic to build a $5M+ business—just a product people love and a logistics engine that delivers.
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Bergamotte : Livraison fleurs à domicile | Fleuriste
Bergamotte, livraison de bouquets de fleurs et de plantes de qualité en 24h en France et 3h à Paris.
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Reviews (20)
Lovely flowers
Always quality flowers when sending flowers to relatives in France and a good price
Thank you so much Samantha ! Happy holidays - Bergamotte team
Christmas Cheer Arrived on time and the little live…
Arrived on time and the little live Christmas 🎄 tree was adorable. My elderly Uncle was very surprised and loved the chocolates & champagne.
Dear Sharon, Thank you so much for this review :)
candy and gorgeous flowers
Hello, from the moment I picked out my present all was perfect. It arrived on time My friend was pleased pleased the flowers are so beautiful No really all was perfect
Thank you so much Margaret ! We wish you happy holidays :) - Bergamotte Team
All's Well That Ends Well.
Finally, all was well. There were problems delivering the plant but eventually my friend received it and was imoressed with the packing, presentation and quality.
Dear Julie, thank you very much for your feedback! We’re glad to hear that, despite the initial delivery issues, your friend ultimately received the plant and was impressed with the packaging, presentation, and quality. Your satisfaction means a lot to us, and we appreciate your patience throughout the process. If you ever need anything else, we’re here to help! 🌿 Bergamotte Team
Beautiful products and great customer service!
I recently ordered our christmas tree from Bergamotte and we were delighted! Whilst there was a problem with the third party delivery, I got in contact with the team at Bergamotte and they were prompt and helpful re -arranging delivery the same day! The tree is beautiful quality, and whilst we had to prop the natural wood stand up to make the tree stand tall, we’re really happy with how gorgeous it is and our experience. Will keep going to Bergamotte for flowers and arrangments!
Thank you so much Jessica for your kind review. We are absolutely delighted that you like your Gaspard tree! Happy holidays! - The Bergamotte team
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About bergamotte.com
Bergamotte, livraison de bouquets de fleurs et de plantes de qualité en 24h en France et 3h à Paris.
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Technology Stack
bergamotte.com uses 15 technologies across their website including imgix, Ruby on Rails, Amazon Web Services, AWS CloudFront, and more.
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imgix
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Ruby on Rails
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Amazon Web Services, AWS CloudFront
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Microsoft Ads, Facebook Pixel
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PayPal
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Traffic & Audience
bergamotte.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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