Beringer Vineyards is the oldest continuously operating winery in Napa Valley, yet its digital footprint feels surprisingly dormant. With only 27,626 monthly visitors, this heritage brand is underperforming in an era where direct-to-consumer wine sales are exploding.

"For a brand commanding $35M in revenue, the website feels less like a digital flagship and more like a digital brochure."

The site's structure reveals a traditional winery mindset. Key pages like 'Wine Club Options' and 'Contact' exist, but the blog lacks depth. With only 35 employees and $35M revenue, Beringer is a mid-sized player in a massive industry. Their social presence (Facebook, Instagram) is standard, but the lack of Trustpilot reviews suggests a gap in reputation management.

• Heritage Brand, Modern Weakness: 140 years of history doesn't equal digital dominance.
• Technical Fragmentation: Shopify base with conflicting CSS frameworks signals development chaos.
• Missed SEO Opportunity: 7,640 monthly brand searches should yield far more than 27K visits.
• Revenue vs. Reach: $35M revenue on 27K visits implies high average order value but low customer acquisition.