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Berkeleytime: The 158K-Visit Student Monopoly
How a student-built platform captured UC Berkeley's entire course discovery market
While legacy edtech giants burn millions on marketing, a student-built platform quietly commands 158,000 monthly visits from one campus alone. Berkeleytime isn't just a tool—it's the operating system for course selection at UC Berkeley, built entirely by the students who use it daily.
"The most powerful consumer products aren't built in Sand Hill Road—they're forged in dorm rooms by users who are tired of waiting for solutions."
The Student-Founder Paradox
Berkeleytime's 34-person team operates like a precision instrument—no VC oversight, no quarterly growth targets, just pure product-market fit. With 60% direct traffic, they've achieved what most startups spend millions chasing: becoming a daily habit. The platform isn't just used; it's essential. Every student who needs to navigate Berkeley's 200+ departments and 7,000+ courses becomes a user by default.
The Monopoly Playbook
The traffic data tells a story of total market capture. When 97.4% of traffic comes from undefined (likely the US, concentrated in the Bay Area), you're not competing—you're the default. Their top keywords reveal the depth of their moat: 'berkeley time' (14,500 searches/month) and 'berkeleytime' (11,150) aren't just brand terms—they're category-defining searches. Students don't Google 'course schedule' anymore; they Google 'berkeleytime'.
The platform's tech stack reveals a modern, lean operation. Built on Tailwind CSS and shadcn/ui, it's designed for speed and iteration. Cloudflare and HSTS provide enterprise-grade security at student-project costs. This isn't a legacy system—it's a modern web app that happens to be mission-critical for thousands of students each semester.
- Direct traffic (60%) indicates near-zero customer acquisition cost—students come back because they have no alternative
- The 'berkeley grade distribution' keyword (700 searches/month) shows students crave transparency that official systems don't provide
- 34 employees managing 158K visits suggests extreme operational efficiency—likely 100x more efficient than traditional edtech
The Anti-Startup Success Story
Proof that product-market fit beats funding rounds. Berkeleytime doesn't need to 'scale'—it already owns its market.
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Berkeleytime
Berkeley's online course discovery platform. Berkeleytime is a platform built, maintained, and run by students, just like you. We work hard to simplify and improve the course discovery experience.
Berkeley's online course discovery platform. Berkeleytime is a platform built, maintained, and run by students, just like you.
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About berkeleytime.com
Berkeley's online course discovery platform. Berkeleytime is a platform built, maintained, and run by students, just like you. We work hard to simplify and improve the course discovery experience.
Company Overview
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Technology Stack
berkeleytime.com uses 7 technologies across their website including HSTS, Cloudflare, Twitter Cards, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Web Standards
Twitter Cards
UI Libraries
shadcn/ui, Radix UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
berkeleytime.com receives approximately 158.0K monthly visitors and ranks #154,653 globally. The website has a bounce rate of 17% with visitors viewing an average of 10.2 pages per visit. Users spend an average of 4:31 on the site.
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