bestseller.com
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BESTSELLER: The Fashion Giant Hiding in Plain Sight
A $6.2B revenue empire with a 1.7-star rating and a hidden identity crisis.
BESTSELLER isn't a single brand—it's the invisible infrastructure behind Vero Moda, Jack & Jones, and nearly 20,000 employees. Yet, with a name like 'BESTSELLER,' the company faces a paradoxical challenge: it's a titan of the industry that struggles to own its own brand identity in the digital space.
"A company with $6B in revenue generating only 315K monthly visits to its corporate site reveals a massive disconnect between brand dominance and digital presence."
The B2B Giant vs. The Consumer Ghost
With 19,430 employees and operations in over 40 countries, BESTSELLER is a B2B powerhouse. The website serves as a corporate hub, not a direct-to-consumer storefront. This explains the traffic metrics: 43% direct traffic suggests employees and partners, while 35% organic search is likely people confused by the generic domain 'bestseller.com'—a SEO nightmare disguised as a brand name.
The SEO Identity Crisis
The top keyword is simply 'bestseller' (21,890 monthly searches), followed by 'best seller.' This isn't brand equity; it's generic search volume. The company ranks for terms it doesn't own, while its actual brands (Vero Moda, Jack & Jones) likely drive traffic elsewhere. The 'undefined' countries in the analytics hint at tracking issues or a fragmented global strategy that isn't translating to data clarity.
The Trustpilot score of 1.7/5 with nearly 90,000 reviews is a red flag. For a lifestyle conglomerate, this suggests the corporate site is being review-bombed by disgruntled employees or customers conflating the corporate entity with its retail brands. It’s a reputation management crisis that a company of this size should not ignore.
- Tech Stack is Modern but Standard: Bootstrap, PWA, and Tealium indicate a robust, scalable architecture, but nothing proprietary.
- The 'Employee Shop' Keyword: Searches for 'bestseller employee shop' (160 monthly volume) reveal a hidden perk or internal portal, hinting at a closed ecosystem.
- Social Profiles Are Misleading: The Facebook link redirects to a privacy explanation, indicating either a deprecated social strategy or a compliance-first approach.
The Silent Giant
BESTSELLER proves that B2B giants can thrive without a polished digital front door—but they risk becoming invisible to the next generation of talent and consumers.
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5 keywordsHow is Bestseller's SEO?
Meta Tags
One World, One Philosophy, One Family | BESTSELLER
Start your new career today
One World, One Philosophy, One Family
H1 Tags
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BESTSELLER.com
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Reviews (20)
express delivery, best quality
I am really surprised by the negative comments. I got my package instantly, the quality of this sweater is great, 100% wool, and the price... was really low...
Very professional
Very professional. I had a small issue with my online order, but they quickly communicated with me and resolved it in the best way possible.
Extremely disappointing experience
I bought a jacket from Vero Moda (part of Bestseller) that turned out to be a sample-quality product — uneven suede, poor stitching, and clearly not worth full price. When I contacted customer service, I spoke with Emily, who was dismissive and unhelpful. Her tone made the whole thing even worse. Very disappointing quality and attitude for a brand that claims to care about its customers.
Hi Pernilla, Thank you for sharing your experience. We’re sorry to hear that the jacket and the service did not meet your expectations. Your feedback about product quality and customer support has been noted and will be reviewed. If you need further assistance with your order, please contact our help center so we can look into your case. Best regards, BESTSELLER online shops Customer Operations.
CROOKED COMPANY
No delivery! NO REFUND! SCAM!! DO NOT BUY FROM THESE CROOKS!!
Hi, We’re really sorry to hear about your experience. This is certainly not the level of service we aim to provide and needless to say, we do not scam our customers. If there are issues with the delivery or refund, we can assist. In order for us to help you resolve this, we kindly ask that you reach out to us via our contact form so we can look into your case as soon as possible. Customer Operations Bestseller online stores
I paid for Hoka shoes and never got…
I paid for Hoka shoes and never got them. I am reporting then and the website to the Feds. You picked the right one this time.
Hi Clyde, Thank you for your review. We're very sorry to hear that you haven’t received your shoes. We understand how frustrating this must be. If you haven’t already, we kindly ask you to reach out to our customer service team through our Help Centre with your order details, so we can investigate this further. If you’ve already contacted us, please rest assured that your case is being reviewed, and we will get back to you as soon as possible. Thank you for your understanding. Best regards, BESTSELLER online shops Customer Operations.
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About bestseller.com
Start your new career today
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Technology Stack
bestseller.com uses 6 technologies across their website including HSTS, Tealium, Google Tag Manager, Google Analytics, and more.
Security
HSTS
Tag Managers
Tealium
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap
Traffic & Audience
bestseller.com receives approximately 315.7K monthly visitors and ranks #110,805 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 2:21 on the site.
The majority of bestseller.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bestseller.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bestseller.com directly at https://bestseller.com.