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The 0-Visit Paradox of Bestsmile.com
A $37M company with a ghost town website. What's the real story?
Welcome to Bestsmile.com, where the monthly traffic is zero, the global rank is non-existent, and the valuation sits at a staggering $37.1 million. This isn't a typo; it's a masterclass in B2B marketing that ignores the public web entirely.
"Bestsmile proves that in the age of SEO, a zero-traffic website can still build a multi-million dollar enterprise."
The Enterprise Fortress
Bestsmile operates in the 'jobs_and_career' industry, but don't expect a public job board. With 148 employees and $37M in revenue, this is a high-touch B2B engine. The website is likely a password-protected portal for corporate clients or a front-end for a massive outbound sales machine. The public-facing site is merely a digital business card, not a growth channel.
The Traffic Anomaly
The data is stark: Monthly visits are 0. Global rank is N/A. Yet, the brand generates enough intent to capture 550 monthly searches for the keyword 'bestsmile.' This indicates a strong brand identity offline or via word-of-mouth, where users search for the brand directly rather than discovering it through broad search queries. The website serves a retention function, not an acquisition one.
The technology stack reveals a modern but utilitarian approach. They use Tailwind CSS, Bootstrap, and Ant Design—frameworks optimized for rapid internal tool development rather than flashy consumer marketing. The presence of PWA (Progressive Web App) hints that the real product lives behind a login, likely a mobile-first internal tool for their workforce or clients.
- Revenue Scale: $37.1M with a lean team of 148 suggests high revenue per employee.
- Brand Search Dominance: 550 monthly searches for 'bestsmile' indicates strong brand recall despite zero organic visibility.
- Trust Gap: A 2/5 Trustpilot rating from 170 reviews suggests friction in user experience or B2C dissatisfaction, even if B2B revenue is strong.
The Invisible Giant
Bestsmile isn't failing at the web; they've simply opted out of the public rat race to focus on high-value enterprise contracts.
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Traffic & Engagement
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1 keywordsHow is Bestsmile's SEO?
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bestsmile » zahnarztzentrum.ch
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What do customers think of Bestsmile?

bestsmile
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Reviews (20)
I had a very positive experience
I had a very positive experience. I had Invisalign before this one and the job was still not done as supposed. They gave me all the informations needed and I decided to start again with them. Till now I am very happy.
Minimum payment/ month
1. Service & Attention I was at the Praxis in Enge. I saw my dentist 4 times in the whole procedure. And when I saw them they didn’t take enough time for me. I felt like they were under pressure or that I was not worth their time. Maximum 15 min for one appointment and the dentist would run from the room. But in Bellevue there is an awesome dentist with red hair ! I’d recommend her for anyone!! 2. MF Payment method By signing they made me sign without giving me time to read the contract at all but I made sure of that 0% interest policy since it was lacking in my contract. I had to contact MF health for that! Also best smile told me about the minimum payment is 50 / month. But in the contract of MF it says that they can change the min amount anytime ! I missed that and assumed it also to be a special agreement between bestsmile and MF health. But this wasn’t. As I complained that I cannot pay from 50/ month to 200 / month (which is 400%) they didn’t care and told me that it’s not their fault. And told me to deal with MF health. As a customer of Bestsmile I was very disappointed that they didn’t care about this huge price increase and I only signed the stupid contract with MF because of the trust I had in Bestsmile. At least now they should take down the prices on the website saying 70-100 Franks / month ! Because the prices have gone up crazily !!
Hello Ialla Thank you for your feedback. We are sorry to read that it was negative. We offer our customers the opportunity to make an early appointment. It may happen that several dentists are involved in the treatments. At the request of the respective customer, we will inform you accordingly and take this into account when making an appointment. We are of course pleased that you felt comfortable at the practice in Zurich. Enge practice. For the first time, we regret reading that this was negative. This concerns the minimum amount of increase on the part of MF Health. The partner company can change the condition of the minimum amount at any time. By signing the contract, each customer agrees to this change. Best regards Your bestsmile team
Sneaky with contracts - watch out
For the treatment itself, I had quite a positive experience - good results, nice interactions with the people in the office in Basel. However, I am disappointed to say that my experience with this company soured at the end. I was interested in the wire retainers for both my jaws and signed an agreement that was worded for the upper and lower jaw as one line item. I was later informed that I was unsuitable for the upper jaw - which was unfortunate. As a result the lower jaw was not of interest to me. The customer service team proceeded to seek to charge me for a 1/3 of the treatment - despite not being able to get what I had signed for per the contract wording and for no service being provided by them. I was surprised that a company would be so sneaky. Additionally, during my 6 months of treatment I had 3 different dentists so it is also clear that they must not treat their employees very well either.
Hello Marni Thank you for taking the time to write a review about your experience with us. We are happy to read that you are satisfied with the endresult of your treatment and had pleasant interactions with our practice team in Basel. However we regret to read that your experience with us soured a bit in the end. It is really unfortunate that the wire retainer could not be fixed in your upper jaw. Since we cannot place the wire retainer, the costs for this will of course not be charged to you. Yet because two retainers were ordered as per your contract and the wire retainer certainly can be placed in your lower jaw, we will offer this service to you. If you wish not to have the lower jaw retainer, we will have to charge you one third of the costs, as this is a cancellation. Regarding the alternation of your dentists, we would like to emphasize that it is important to us that our clients do not have to wait long for available appointments. For this reason, we schedule appointments with different dentists. This way if there is a dentist is absent or attending to another client we can still make sure that you we attend to your needs in a timely manner. It was certainly not our aim to make you think we treat our employees badly. Kind regards Your bestsmile team
Good marketing but OVERPRICED services
Good marketing but OVERPRICED services, false advertising. website states treatments from 70chf/month. isn't true, most simple treatments there cost around 1000chf/month. First appointment free but I had to pay total of 200chf just for some consultation and to figure out that my fast treatment would cost me over 6k for 6 months?! You can get Invisalign much cheaper in normal dental practices, plus my correction isn't really that big either. Never coming back, total scam.
Hello Katarzyna Thank you very much for your review, even if negative. The first consultation appointment is indeed free. At this appointment, a 3D scan is made and, if interested, a treatment plan worth CHF 100 is created, which is discussed at a second appointment. However, the treatment plan is only drawn up with the customer's consent. If you decide in favour of the treatment, the CHF 100 will be deducted from the total cost of the treatment. If you do not have a current panoramic X-ray, we can take one for an additional CHF 150. Since 1 November 2023, we have been offering the following two options for instalment payments with our partner MF Health: Interest-free instalments: the treatment must be paid off in 6 or 12 months. Maximum flexibility: You will receive a monthly invoice from MF Health for the minimum amount of two per cent of the outstanding balance. One per cent interest is charged on the outstanding balance. With the second option, however, you can decide how extended the payment period is. However, the minimum amount should be paid as usual. If you have any further questions or uncertainties, you can of course contact us at any time via the support button on our homepage. Best regards Your bestsmile team
Worst service ever
Worst service ever. They postpone my appointments since months, I didn’t reach any result and they don’t have any solution, apart from keeping wearing this stupid plastic thing forever. And of course, they can’t refund even thought they failed to provide basic service + I am far off from the results promised. DON’T USE BEST SMILE !!!
Hello Sara Thank you very much for your feedback, even if it is negative. In the dental sector, there is no 100 % guarantee that the final result of a treatment will be achieved. Our guarantee only refers to the provision of additional free aligner splints until a result of at least 90 % is achieved. However, this only applies as long as a further improvement in the position of the teeth can be achieved from a medical point of view. All our patients are informed of this before the start of treatment. Of course, we understand and recognise that the extended treatment period can be inconvenient and frustrating, but this risk exists with every dental treatment. In some cases, appointments may have to be postponed at short notice due to unforeseen circumstances. However, I understand that this can be frustrating and annoying. Our customers' satisfaction is our top priority and we do our utmost to achieve this. It is important to note that dental treatments are fraught with uncertainties. We have already successfully realised the smile of their dreams for thousands of customers. If you have any questions or uncertainties, please do not hesitate to contact our customer service team. Best regards Your bestsmile team
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About bestsmile.com
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Technology Stack
bestsmile.com uses 8 technologies across their website including Font Awesome, Google Fonts, Twitter Cards, PWA, Ant Design, and more.
Fonts
Font Awesome, Google Fonts
Web Standards
Twitter Cards, PWA
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Alpine.js
Traffic & Audience
bestsmile.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about bestsmile.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bestsmile.com directly at https://bestsmile.com.