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BetterWorld: The Free Fundraising Paradox
How a 64-person team generates $9M in revenue while giving away software
In a world where SaaS platforms charge nonprofits 2-5% transaction fees, BetterWorld flips the script entirely. They offer fundraising software for free. But with $9M in annual revenue and 64 employees, this isn't charity—it's a calculated bet on the future of giving.
"Free software isn't a product strategy—it's a growth moat that turns nonprofits into evangelists."
The Trojan Horse Strategy
BetterWorld's 57% direct traffic is the real story. When you give away fundraising tools, you don't just acquire customers—you create brand evangelists who return daily. Their top keyword is 'givebutter' (24,990 monthly searches), revealing they're not just competing—they're becoming the category name. The 354K monthly visits suggest a platform that's become essential infrastructure, not just software.
The Revenue Paradox
Here's the math that makes investors nervous: $9M revenue ÷ 64 employees = $140K per employee. In a 'free' model, that's either brilliant or unsustainable. Their pricing page hints at the answer—transaction fees, premium features, or enterprise contracts? The 2.9/5 Trustpilot rating (from just 2 reviews) suggests they're either too new to have volume or their customer experience is polarizing. For founders: this is a growth-stage company betting on volume over margins.
The tech stack tells another story. Using Tailwind, Bootstrap, and Ant Design simultaneously suggests either rapid iteration or technical debt. They're not building custom—they're assembling. Google Tag Manager, Clarity, and three ad pixels (Facebook, LinkedIn, Google) reveal a sophisticated growth machine. They're tracking everything, optimizing for conversion, and likely spending heavily on performance marketing to maintain that 25% organic search traffic.
- The 'free' model attracts volume but creates trust issues (2.9/5 rating)
- Direct traffic dominance (57%) suggests strong brand recall in niche circles
- Top keywords show they're competing with GiveButter while building their own category
- Sports industry focus (per data) is a wedge into broader nonprofit markets
The Bet: Free Wins the Market
BetterWorld is betting that in fundraising, the platform with the lowest barrier wins. They're not selling software—they're selling access to capital. The question isn't whether it's sustainable; it's whether they can scale trust faster than they scale revenue.
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BetterWorld: Free Fundraising Platform for Nonprofits
BetterWorld provides online fundraising software for organizations, nonprofits, charities & more for FREE. Get more fundraising ideas and raise money quicker & easier. Get started today!
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Reviews (2)
AVOID
AVOID! I just went to their website to shop. They advertise that you can shop auctions from non-profits on their website. I'd rather buy things I need from non profits rather than other online sites. But shoppers cant see what is for sale on their site. As far as I can tell, only if i already know about a nonprofit organziation AND I'm on that organization 's email list, AND they happen to let me know they are having an auction, AND I happen to see that email (amongst about 350 emails that come in each day) AND i happen to remember they are having an auction, AND I go through all the security doorways of signing in on betterworld, (guaranteeing I will now get more emails that I dont want to read )....THEN I will possibly buy something. What a waste of time with ZERO productivity. I emailed this complaint and they wrote back,"Thanks for reaching out! All the organizations listed on our site are currently private. However, we are currently developing a feature that will showcase organizations that would like to be featured! I'll keep you posted if any updates happen on that end!" (translation: orgs that woud like to be featured are orgs that have to pay betterworld.")
Spoke to Anna and she didnt seem…
Spoke to Anna and she didnt seem interested in my situation about getting the help I needed questions answered.Left me hanging.Started a Spotfund.com campaign and had questions about raising funds and questions but did not meet my expectations.Very disappointed.Will never use this site again.
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About betterworld.org
BetterWorld provides online fundraising software for organizations, nonprofits, charities & more for FREE. Get more fundraising ideas and raise money quicker & easier. Get started today!
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Technology Stack
betterworld.org uses 19 technologies across their website including Font Awesome, Storyblok, Amazon Web Services, AWS CloudFront, and more.
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Font Awesome
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Storyblok
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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Clarity, Google Tag Manager
Traffic & Audience
betterworld.org receives approximately 354.3K monthly visitors and ranks #107,022 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 4:28 on the site.
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This page provides publicly available information about betterworld.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit betterworld.org directly at https://betterworld.org.