betteryou.ai
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BetterYou: The 8% Engagement Problem
A $10M wellness startup targeting corporate burnout with AI personalization
Most corporate wellness programs are digital ghosts—expensive, unused, and utterly ignored. BetterYou isn't just another wellness app; it's a surgical strike on the 92% of employees who ghost their company's well-being initiatives. With $11.4M in funding and a 40-person team, they're betting that generic advice is dead.
"They're not selling wellness—they're selling a 92% engagement gap fix. That's a $10M bet on personalization."
The 8% Reality Check
BetterYou's homepage leads with a brutal truth: your wellness program has 8% engagement. Not 40%. Not 60%. Single digits. This isn't marketing fluff—it's a diagnostic. The company targets HR leaders drowning in unused platforms and executive teams measuring ROI in employee retention. Their solution? AI-driven personalization that adapts to individual habits, not generic corporate wellness templates.
Traffic & Market Position
With 6,539 monthly visits and a global rank of #3,000,905, BetterYou is still in early traction. Organic search drives 33% of traffic, while direct visits hit 48%—a strong signal of brand recall. Their keyword strategy reveals a focus on posture (490 monthly searches) and organizational behavior, positioning them as a productivity layer, not just a health tracker. The top keyword 'wellable' (1,930 volume) suggests they're benchmarking against established competitors.
The tech stack tells a story of lean execution: Vite for speed, jQuery for legacy support, and Google Analytics for ruthless optimization. No fancy frameworks—just tools that ship. Their social presence spans TikTok to LinkedIn, but the real action is in the B2B pipeline: a 'Get a Demo' page and careers linked to Workable, signaling active enterprise sales.
- AI personalization over one-size-fits-all programs
- Productivity coaching layered on wellness (not just step counts)
- Enterprise-first sales motion (demo-driven, not freemium)
- Lean team with $250K revenue per employee
BetterYou is betting the future of work isn't about more tools—it's about smarter ones.
At $10M revenue with 40 people, they're proving that solving the 8% engagement problem is worth 9 figures. The question isn't if corporate wellness needs reinvention—it's who owns the stack.
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Personalized Wellness & Productivity Coach
Transform your wellness journey with BetterYou, the personalized productivity coach that helps you achieve your goals efficiently and effectively.
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About betteryou.ai
Transform your wellness journey with BetterYou, the personalized productivity coach that helps you achieve your goals efficiently and effectively.
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Technology Stack
betteryou.ai uses 21 technologies across their website including Font Awesome, Google Fonts, Okta, PHP, and more.
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Font Awesome, Google Fonts
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Okta
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
betteryou.ai receives approximately 6.5K monthly visitors and ranks #3,000,905 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:51 on the site.
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