In a world dominated by recipe giants like Allrecipes and food blogs, Bevvy carved out a high-margin, high-engagement niche: the cocktail connoisseur. With just 6 employees and no outside funding, this bootstrapped platform proves that depth beats breadth in content-driven businesses.

"Bevvy isn't trying to feed the world; it's serving a specific, high-value audience that knows what Dubonnet is."

The traffic split tells a story of brand strength: 42% direct traffic means users are seeking Bevvy out specifically, not stumbling upon it. This is the hallmark of a strong brand in a niche. Meanwhile, 46% organic search captures the long-tail cocktail queries that drive qualified, high-intent traffic.

• Revenue-per-employee ratio of $133K suggests exceptional operational efficiency
• Direct traffic (42%) indicates strong brand recall and repeat usage
• Top keywords reveal a sophisticated, high-intent user base
• Tech stack prioritizes stability and SEO over modern frameworks