biocheckinc.com
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BioCheck: The $5M Microscope in a Crowded Lab
A small biotech with a big identity crisis, chasing keywords instead of customers.
In a multi-billion dollar diagnostics market, BioCheck is playing the volume game with a rifle shot strategy. With only 34 employees and $5.3M in revenue, they are fighting for survival against giants by selling generic ELISA kits and antibodies.
"They aren't selling innovation; they are selling 'dsx' search volume arbitrage."
The Keyword Paradox
BioCheck's traffic data reveals a desperate SEO strategy. Their top keyword, 'dsx' (25k volume), likely refers to a competitor's instrument (Roche Cobas e 411). They are capturing traffic for a machine they don't manufacture. It's a clever hack for visibility, but it signals a brand identity crisis. They are the 'generic alternative' riding on the coattails of established hardware.
The 'Shopify for Science' Stack
Despite being a specialized biotech, BioCheck runs on a surprisingly generic tech stack: Shopify for commerce, Zendesk for support, and Tailwind CSS for styling. This 'off-the-shelf' approach suggests a lean, pragmatic operational model. They aren't wasting R&D on a custom e-commerce platform, but it also screams 'dropshipper' rather than 'deep tech innovator'.
The leadership team is stable but lean. With Roy Yih at the helm and a small C-suite, the company is structured for distribution, not discovery. Their product catalog—antibodies and ELISA kits—is the lifeblood of academic labs, a market known for high churn and razor-thin margins unless you own the IP. BioCheck seems to own the distribution, not the discovery.
- Identity Crisis: Ranking for 'dsx' (a Roche instrument) implies they are the 'white label' solution.
- Traffic Starvation: 1,329 monthly visits is dangerously low for a B2B biotech; they rely heavily on direct sales.
- Tech Pragmatism: Using Shopify/Zendesk indicates a focus on sales efficiency over product moats.
The Verdict: A Utility Player, Not a Unicorn
BioCheck is a cash-flow play, not a growth story. For investors, look for consistent distribution contracts, not viral tech.
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Meta Tags
BioCheck | Diagnostic Products for Better Health Outcomes
BioCheck offers a comprehensive range of high-quality products to support your research needs. Our products include instruments, antibodies, and ELISA kits, all rigorously tested and designed to meet the highest standards of quality and specificity.
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About biocheckinc.com
BioCheck offers a comprehensive range of high-quality products to support your research needs. Our products include instruments, antibodies, and ELISA kits, all rigorously tested and designed to meet the highest standards of quality and specificity.
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Technology Stack
biocheckinc.com uses 13 technologies across their website including hCaptcha, HSTS, Cloudflare, Zendesk, and more.
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
E-commerce & Payments
Shopify
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
biocheckinc.com receives approximately 1.3K monthly visitors and ranks #12,987,397 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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