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The Bizo.com Paradox: LinkedIn's Ghost
A $5M revenue company that technically doesn't exist anymore
Visit bizo.com, and you're not greeted by a startup pitch deck, but by LinkedIn's marketing machinery. The domain redirects to LinkedIn's B2B advertising hub—a ghost in the machine of a $26B acquisition.
"This isn't a company—it's a digital tombstone for one of B2B marketing's biggest acquisitions."
The Acquisition Ghost Story
Bizo.com exists in a state of corporate limbo. LinkedIn acquired Bizo in 2014 for roughly $175M, folding its B2B targeting tech into their ad platform. Yet the domain persists with 29 employees and $5.1M revenue—numbers that suggest either a skeleton crew maintaining legacy assets or data artifacts from a past snapshot. The real traffic (1,161 monthly visits) is negligible for a platform touching LinkedIn's scale.
The Tech Stack Tell
The site's technology stack reveals its age and purpose. Tailwind CSS and Bootstrap suggest a modern frontend, but Ant Design and Tealium point to enterprise-era tooling. The lazy loading is a performance band-aid for what's essentially a redirect page with legacy infrastructure. This isn't a product being built—it's infrastructure being maintained.
The keyword data tells the strangest story. 'Bizo' gets 560 monthly searches, but the next top terms are 'java fixedthreadpool vs cachedthreadpool' and 'cloudwatch response time latency'—developer queries that have nothing to do with B2B marketing. This suggests the domain has residual SEO value from its past life, attracting technical traffic that LinkedIn never intended to capture.
- The $5.1M revenue figure is likely a data artifact or legacy reporting
- Traffic is 70% 'undefined' country—likely bot traffic or tracking artifacts
- Social profiles point to LinkedIn's main accounts, not a Bizo brand
- The pricing page redirects to LinkedIn's ad platform, not a standalone product
Bizo.com is a corporate zombie
It walks and talks like a company, but it's actually a preserved asset in LinkedIn's portfolio—a reminder that sometimes the most valuable part of an acquisition is the domain you redirect to.
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Meta Tags
Marketing & Advertising on LinkedIn | LinkedIn Ads
Elevate your B2B marketing with LinkedIn’s online advertising solutions. Target precisely, create impactful campaigns and measure results effortlessly.
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About bizo.com
Elevate your B2B marketing with LinkedIn’s online advertising solutions. Target precisely, create impactful campaigns and measure results effortlessly.
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Technology Stack
bizo.com uses 5 technologies across their website including Tealium, Lazy Loading, Ant Design, and more.
Tag Managers
Tealium
Performance
Lazy Loading
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
bizo.com receives approximately 1.2K monthly visitors and ranks #12,928,702 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:29 on the site.
The majority of bizo.com's traffic comes from undefined, .
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This page provides publicly available information about bizo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bizo.com directly at https://bizo.com.