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bla-inc.com

15 technologies
VerifiedGrowingVisit1.8K/mo$11M10815 Tech21 Leads
Deep Dive

BLA Engineering: A Quiet Giant in Plain Sight

How a Chicago-based civil engineering firm dominates with $10.8M in revenue but a near-invisible digital footprint.

In a world obsessed with digital disruption, BLA Engineering is a fascinating anomaly: a $10.8M revenue firm with just 1,812 monthly website visits. This isn't a failure of scale—it's a masterclass in B2B traditionalism where relationships trump algorithms.

$10.8M
Annual Revenue
108
Employees
1,812
Monthly Visits
40%
Direct Traffic

"BLA proves that in engineering, you don't need 10M monthly visitors—you need 108 experts who know how to build bridges."

The Infrastructure of Trust

BLA operates in the highest-stakes sector: civil engineering for transportation and structures. Their client base—private and public agencies—doesn't discover vendors through Google Ads. They find them through decades of proven delivery, political connections, and peer referrals. The 40% direct traffic rate is telling: these aren't random visitors. They're project managers, city officials, and procurement officers typing 'bla-inc.com' directly into their browser because they already know who BLA is.

The SEO Paradox

Here's the counterintuitive insight: BLA's organic search traffic is only 36% of their already modest 1,812 monthly visits. For a firm with 'Chicago' in their description and 'engineering' in their DNA, they should be ranking for hundreds of location-based keywords. Instead, their top keyword is simply 'bla'—a branded term with 38,930 monthly searches that likely includes thousands of unrelated lookalikes. This reveals a deliberate choice: BLA isn't playing the content marketing game. They're winning through reputation, not search rankings.

The technology stack tells a similar story of pragmatism over flash. jQuery, Bootstrap, and Google Analytics—these are the tools of a functional website built to serve, not to impress. No React, no Next.js, no fancy animations. BLA's site is a digital business card for an industry where the real work happens on job sites, not in browsers. The fact that they're using Tailwind CSS suggests they might be modernizing, but slowly and deliberately.

  • Revenue-per-employee ratio of $100K is lean for engineering (typical is $150K+), suggesting either disciplined efficiency or strategic reinvestment
  • Top keywords include 'ajera login'—revealing their internal project management system is a traffic driver, not their services
  • No Trustpilot presence isn't a red flag; it's expected in B2B engineering where reviews happen through formal RFPs, not public ratings
No aggressive SEO strategy
Strong direct traffic (40%) indicates brand recall
Minimal digital marketing footprint
Leadership team shows stability (multiple VPs with long tenure)
No public case studies or portfolio showcase
Diverse service lines (transportation, structures, environmental)
Unclear traffic attribution (70% 'undefined' country)
Public sector focus provides recession-resistant revenue

BLA is the antithesis of the 'growth at all costs' startup mentality—and that's exactly why they work.

For founders and investors: Sometimes the most valuable companies are the ones you can't find on Google. BLA's $10.8M revenue from 108 employees isn't a bug in their digital strategy—it's the feature of an industry where trust is the only currency that matters.

What tech stack does Bla-inc use?

20 detected
Programming Languages1
Customer Support1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics5
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Analytics
G
Google Static

How much traffic does Bla-inc get?

Traffic & Engagement

1.8K
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+24%
1.5K
Oct 2025
Oct
623
Nov 2025
Nov
1.8K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
40%
Social
8%
Referrals
13%
Email
0%
Paid
2%

Where is Bla-inc's audience located?

🌍70.3%
🌍26.4%
🌍3.3%

What keywords does Bla-inc rank for?

5 keywords
1bla38.9K vol$1.61
2ajera login3.0K vol$5.40
3bla office250 vol
4project short shreet200 vol
5blastore140 vol

How is Bla-inc's SEO?

Meta Tags

title45 chars

Civil Engineering Consulting Firm | BLA, Inc.

description178 chars

BLA is a Chicago-based consultant civil engineering firm serving private and public agencies in transportation, structures, construction management and environmental engineering.

languageEN-US

Schema Types

Unknown

Who works at Bla-inc?

Loading leads...

What do customers think of Bla-inc?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Bla-inc

What is Bla-inc's Revenue?
Bla-inc generates approximately $11M in annual revenue. With 108 employees, that's $100,000 per employee.
What does Bla-inc do?
BLA is a Chicago-based consultant civil engineering firm serving private and public agencies in transportation, structures, construction management and environmental engineering.
How fast is Bla-inc growing?
Bla-inc employee count has changed by 13% year over year.
What technologies does Bla-inc use?
Bla-inc uses 15 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Bla-inc's competitors?
Bla-inc's main competitors include Tuthill Corporation, Mercury Products, Camcraft, Lakeshore Engineering, Hutchison Engineering. These companies operate in similar markets and compete for the same customer base.

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Raw JSON Data

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About bla-inc.com

BLA is a Chicago-based consultant civil engineering firm serving private and public agencies in transportation, structures, construction management and environmental engineering.

Company Overview

bla-inc.com
Website
#10,408,462
Global Rank
1.8K
Monthly Visitors
15
Technologies
21+
Employees

bla-inc.com Key Pages

Contact bla-inc.com

Technology Stack

bla-inc.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Customer Support

Zendesk

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

1.8K
Monthly Visits
39%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

bla-inc.com receives approximately 1.8K monthly visitors and ranks #10,408,462 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of bla-inc.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bla-inc.com?
BLA is a Chicago-based consultant civil engineering firm serving private and public agencies in transportation, structures, construction management and environmental engineering.
What technologies does bla-inc.com use?
bla-inc.com uses 15 technologies including Font Awesome, Google Fonts, PHP, and 9 more. View the full tech stack analysis above.
How do I contact bla-inc.com?
You can contact bla-inc.com through their contact page.
Is bla-inc.com hiring?
Check bla-inc.com's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is bla-inc.com?
bla-inc.com receives approximately 1.8K monthly visitors and ranks #10,408,462 globally. Traffic is growing by 190.9% month-over-month.

Related Searches

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This page provides publicly available information about bla-inc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bla-inc.com directly at https://bla-inc.com.