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Blakely Fundraising: The $16M Silent Giant
How a 72-person Canadian firm dominates fundraising tech without public hype
In a world where SaaS companies scream from the rooftops for attention, Blakely Fundraising operates in stealth mode—and it's working. With 72 employees generating $16.2M in revenue, this Canadian powerhouse is quietly transforming how nonprofits raise money, one donor journey at a time.
"Their website gets zero traffic, yet they're a $16M company. That's not a bug—it's a strategy."
The Revenue Paradox
Blakely Fundraising defies every growth playbook. Zero organic traffic, no public SEO strategy, yet $16.2M in revenue from 72 employees. That's $225K per employee—exceptional efficiency. Their secret? They don't sell to end-users; they sell to fundraising directors who don't Google for solutions—they get referrals and RFPs. The zero-traffic site isn't a failure; it's proof they're B2B2C, not B2C.
The Executive Team
Blakely's leadership reads like a nonprofit fundraising dream team: Rachel Hunnybun (VP Donor Experience), Jeff Eland (VP Insights), Sara Campbell (VP Client Development), Maeve Strathy (VP Client Relationships), and EVP Kimberley Blease. Five VPs for 72 employees suggests a flat, client-facing structure where senior leadership is directly in the trenches with donors and nonprofits.
The tech stack tells another story. They're not building from scratch—jQuery, Swiper, Bootstrap, Tailwind CSS, and Google Analytics. This is a pragmatic stack for a company focused on fundraising outcomes, not tech innovation. They're not a Silicon Valley startup; they're a Canadian B2B machine that happens to use web tech to deliver donor experiences.
- Zero public traffic metrics = enterprise sales motion (referrals, RFPs, not SEO)
- 5 VPs for 72 employees = ultra-high-touch client service
- Canadian HQ with global social presence = cross-border fundraising expertise
- Stack is utilitarian, not bleeding-edge = focus on ROI, not tech trends
The Anti-Growth Playbook That Works
Blakely proves that in B2B fundraising tech, relationships > traffic, and execution > hype.
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Blakely Fundraising
Our mission? Transform the way you achieve yours.
Blakely Fundraising: Home
Our mission? Transform the way you achieve yours. You’re making change in the world. We’ll reimagine the way you do...
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About blakelyjourney.com
Our mission? Transform the way you achieve yours.
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Technology Stack
blakelyjourney.com uses 29 technologies across their website including Google Fonts, Cloudflare Turnstile, reCAPTCHA, PHP, and more.
Fonts
Google Fonts
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Cloudflare Turnstile, reCAPTCHA
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PHP
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WordPress
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cdnjs, unpkg, jsDelivr
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Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
blakelyjourney.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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