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Blanda Inc: The 45-Year Machine Shop Secret
How a 34-person Minneapolis shop quietly dominates local search
In an industry obsessed with scale and VC funding, Blanda Inc is an anomaly: a 45-year-old machine shop with 34 employees generating $13.3M in revenue by owning the 'near me' search. They don't chase trends—they machine them.
"They aren't building a brand—they're building a machine that captures intent at the exact moment of need."
The Local Search Monopoly
Blanda owns the high-intent, high-volume keywords that matter: 'machine shop near me' (2,790 monthly volume) and 'machine shops near me' (1,060 volume). With 33% of traffic from organic search, they're capturing engineers and procurement managers at the exact moment of need. This isn't SEO magic—it's decades of reputation crystallizing into search dominance in the Minneapolis metro.
The Human Infrastructure
With 34 employees and $13.3M in revenue, Blanda operates at ~$391K per employee—a strong efficiency ratio for precision manufacturing. Operations Manager Lance Swanke runs a lean, specialized team that handles everything from CNC machining to wire EDM and precision grinding. The 45-year history (est. 1979) means generational knowledge isn't in the software stack—it's in the hands of the machinists.
The tech stack reveals a telling story: they're running jQuery and Bootstrap (classic), Google Analytics for tracking, and Zendesk for customer service. No fancy AI, no blockchain, no metaverse. The tools are functional, not flashy—just like their business model. They use what works to serve prototyping to production runs, not to chase the next funding round.
- 49% direct traffic signals extreme brand recall—customers don't search, they remember
- YouTube and LinkedIn presence suggests they're teaching, not just selling
- Zero funding data means they're bootstrapped or family-owned—no investor pressure
The Anti-Startup Success Story
In a world chasing hypergrowth, Blanda proves that owning a local market with precision and consistency can be more valuable than a billion-dollar valuation.
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Minneapolis Machine Shop | CNC Machining services in MN | Blanda Inc
Blanda Inc: Quality Minneapolis machine shop. Precision machined parts from prototype to production. CNC machining, wire EDM, precision grinding and more.
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About blanda.net
Blanda Inc: Quality Minneapolis machine shop. Precision machined parts from prototype to production. CNC machining, wire EDM, precision grinding and more.
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blanda.net uses 15 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
Video
YouTube Embed
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Google Fonts
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PHP
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WordPress
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Zendesk
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WooCommerce
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blanda.net receives approximately 2.5K monthly visitors and ranks #6,302,201 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:36 on the site.
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