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Blendtec: The $65M Viral Blender Empire
How a Utah company turned 'Will It Blend?' into a $64.9M revenue engine
While competitors spent millions on TV ads, Blendtec's CEO Tom Dickson filmed an iPhone destroying an iPhone—going viral and cementing the brand as the internet's favorite blender. Today, that audacity fuels a $64.9M business that still dominates with 63K monthly visitors.
"Blendtec didn't just sell blenders—they sold spectacle. In an industry obsessed with specs, they weaponized curiosity."
The Viral Flywheel
The 'Will It Blend?' series wasn't marketing—it was product demonstration as performance art. Each video (iPhones, golf balls, glow sticks) served dual purpose: entertainment and proof of unbreakable power. This created a self-reinforcing loop where viral content drove direct traffic (40% of visits), which boosted organic search for 'blendtec' (11,890 monthly searches). The result? A 52% organic traffic share that competitors spending on paid ads could never match.
The Founder's Obsession
Tom Dickson, CEO and Chairman, isn't just a blender executive—he's an engineer who literally spent years trying to break his own blenders. This obsession with durability created the WildSide jar and blunt-force motor technology that competitors still can't replicate. With 235 employees generating $64.9M, that's $276K revenue per employee—exceptional for a hardware company. The interim CEO transition (Keith Titus) suggests either strategic succession or a company at an inflection point.
The tech stack reveals a modern e-commerce operation: Tailwind CSS for rapid UI development, Slick for product carousels, and AOS for scroll animations. They're using Priority Hints (a bleeding-edge web performance feature) and PWA capabilities—indicating a team that cares about page speed for conversion. The 32 technologies detected suggest a pragmatic, best-of-breed approach rather than a monolithic platform.
- Branded search dominates: 'blendtec' (11,890) + 'blend tec' (1,250) = 13,140 monthly searches
- Long-tail warranty queries ('check blendtec warranty') show a mature customer base managing existing products
- Partnership with Chef Zakaria signals premium positioning—moving beyond viral stunts to culinary credibility
- Trustpilot rating of 2.9/5 (17 reviews) is concerning for a brand at this scale—customer experience may be a weak point
The $65M Lesson: Product as Performance
Blendtec proves that in a crowded hardware market, the best marketing is showing—repeatedly—that your product can't be broken. Their 52% organic traffic isn't luck; it's the result of a decade of spectacle that turned blenders into entertainment. For founders: stop selling features, start selling impossibility. For investors: look for companies where the product demo is the ad.
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A Superior Blending Experience – Blendtec
Blendtec blenders are the culmination of engineering, design and functionality.
A Superior Blending Experience
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Reviews (17)
Easily replaced under warranty
I had a blender jar from 7 years ago start to give me issues. I reached out to customer support and they were able to replace the jar for free within two weeks. I was very happy with the customer service.
LEADING THE CHANGE.The Best Blender Today. The only Glass Ceramic Blender TOMORROW
Once upon a time there was a best in class human cooperative firm that manufactured the best blenders the world had ever known. It was called BLEND-TEC (TEC has a numerology of 10 so that the name means Complete Blend in hidden symbology). And such blends were done all over the world bringing happiness, healing and health to so so many. The Past is the Present and the Future may be even better. It just so happened that some messenger (Angel) passed nearby to say "Thank You, you guys helped me reconnect with all there is". And he added "In a time where Technology is up to par in Ceramics manufacturing - you can make ceramics stronger and more durable than steel- and where Glass can be made so strong, wouldn´t it be amazing that you guys lead the change to non de-ioninzing materials in blenders. Yes! those materials that do not change the vital energy and electromagnetism of raw foods or any food for that matter (which plastic and metals even though Blendtec had these of the best quality did do and will do). You happen to have chosen the crash vs cut blending technology, a great choice by the way, and thus are best positioned to LEAD THE CHANGE. You have always led and others will need to follow. And the world will be made a better place, definitely a way more conscious one. To your big decision and investment: Thank you for being here Now. Cheers!" Miguel Ángel
My experience with Blendtec customer…
My experience with Blendtec customer support has been remarkably great. They have been friendly, easy to deal with, quick to acknowledge a faulty product and to replace it. They even identified and replaced a jar that was starting to fail while I was talking about a noise coming from the base unit. Very happy with Blendtec customer support.
Beyond excellent customer service
My blender stopped working after 4 years. Customer service was beyond excellent. They make a quality product but if something goes wrong they make it right. Called and described issue and the shipped me a replacement. Extremely friendly customer service agent.
Awesome awesome
Awesome awesome. Excellent costomer service. Machine got bad. Called them. Extremely friendly agent. Just asked to send video of the blender. Replaced with new machine as product was within warranty time.
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About blendtec.com
Blendtec blenders are the culmination of engineering, design and functionality.
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Technology Stack
blendtec.com uses 32 technologies across their website including YouTube Embed, Google Fonts, hCaptcha, HSTS, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
blendtec.com receives approximately 63.0K monthly visitors and ranks #429,226 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:30 on the site.
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This page provides publicly available information about blendtec.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit blendtec.com directly at https://blendtec.com.