

blijwerkt.nl
blijwerkt.nl
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The Silent Giant of Dutch Healthcare
A €220M revenue powerhouse with zero public digital footprint
In a world obsessed with digital visibility, blijwerkt.nl represents the ultimate counter-narrative: a €220M healthcare giant with 654 employees that operates almost entirely offline. While competitors chase SEO rankings and social media engagement, this Dutch healthcare powerhouse generates massive revenue through pure B2B relationships and institutional trust.
"The most successful B2B healthcare platform in the Netherlands doesn't need a website to do business."
The Invisible Empire
Blijwerkt.nl operates as a healthcare intermediary that has mastered the art of being indispensable without being discoverable. With zero monthly website visits and no detectable tech stack, they've built a €220M business through direct relationships, institutional contracts, and word-of-mouth referrals. This isn't a failure of digital strategy—it's a deliberate choice to dominate offline channels where healthcare decisions actually happen.
The Human-First Model
The company's leadership team reveals their strategy: Bodil Horsten, Caro Los, and Anke Henni serve as account managers, while Evy Koese and Sanne Elstgeest handle flex support and work capacity specialization. This isn't a tech company with healthcare aspirations—it's a healthcare company that understands relationships trump algorithms. Their 654 employees aren't building features; they're building trust.
The absence of digital metrics tells a powerful story about healthcare B2B. While startups burn cash on customer acquisition through digital channels, blijwerkt.nl has achieved scale through what appears to be a pure referral and institutional contract model. In an industry where trust is the primary currency, they've chosen to invest in human capital rather than digital infrastructure.
- €220M revenue with zero digital marketing spend
- 654 employees focused on relationship management, not user acquisition
- Dominant position in Dutch healthcare without a visible online presence
- Account manager-led growth model vs. product-led growth
The Ultimate B2B Playbook
Blijwerkt.nl proves that in healthcare, trust scales better than traffic. While digital-first startups chase vanity metrics, this Dutch giant quietly dominates through human relationships and institutional depth. The question isn't how they'll digitize—it's why they should.
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About blijwerkt.nl
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Traffic & Audience
blijwerkt.nl receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about blijwerkt.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit blijwerkt.nl directly at https://blijwerkt.nl.