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Blockster: Web3's Unlikely Media Giant
How a 19-person team built a $2.3M revenue Web3 media platform without VC funding
In a Web3 landscape dominated by VC-backed giants, Blockster quietly built a sustainable media empire with just 19 employees and $2.3M in revenue. While others chase hype, they're building the culture layer for the crypto economy.
"Blockster isn't just reporting on Web3—they're becoming the cultural infrastructure itself."
The 19-Person Powerhouse
With only 19 employees, Blockster achieves a remarkable $121K revenue per employee—unheard of in media. Lidia Yadlos and Chris Psallidas built this lean operation by focusing exclusively on Web3 culture, not just crypto trading. Their team covers everything from NFT launches to DeFi protocols, creating a lifestyle brand that resonates with the digital native generation.
Traffic Strategy: Quality Over Quantity
Blockster's 38,745 monthly visits might seem modest compared to crypto giants, but their 41% organic search traffic reveals a secret weapon: SEO dominance in high-intent Web3 keywords. They rank for 'cloud mining' (98K monthly searches) and 'blockster' itself, capturing users already deep in the crypto rabbit hole rather than chasing mass-market attention.
Their tech stack tells the story of a modern media company: Tailwind CSS for rapid UI development, Ruby on Rails for scalable backend, and ImageKit for lightning-fast media delivery. They're not reinventing the wheel—they're optimizing for speed and SEO performance in a space where milliseconds matter.
- Lean 19-person team with $121K revenue per employee
- 41% organic traffic from high-intent crypto keywords
- Covers Web3 culture, not just trading signals
- Built without VC funding—profitable from day one
- Tech stack optimized for speed and SEO dominance
The Profitable Web3 Media Playbook
Blockster proves you don't need a billion-dollar valuation to build a sustainable crypto media business. Sometimes, 19 focused people and a clear vision are enough.
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Open Graph Image
https://ik.imagekit.io/blockster/blockster-logo-512x512.png
Meta Tags
Web3 Culture & Lifestyle | Blockster
Blockster is a Web3 media platform.
Blockster - Web3 Media Platform
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About blockster.com
Blockster is a Web3 media platform.
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Technology Stack
blockster.com uses 9 technologies across their website including ImageKit, Ruby on Rails, Google Analytics, and more.
Media
ImageKit
Backend Frameworks
Ruby on Rails
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
UI Libraries
Ant Design
Traffic & Audience
blockster.com receives approximately 38.7K monthly visitors and ranks #711,079 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:28 on the site.
The majority of blockster.com's traffic comes from undefined, undefined, .
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