blog.esportudo.com
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Esportudo's Digital Ghost
A sports media empire's blog is dead. Here's what it reveals.
The blog is gone, but the empire remains. Esportudo's blog is a Squarespace 'expired' page—a digital ghost haunting a $24.6M sports media machine. This isn't a failure; it's a strategic autopsy.
"When a blog dies with 9,139 monthly visits, it's not a traffic problem. It's a priority problem."
The Corporate Veil
With 140 employees and $24.6M in revenue, Esportudo isn't a scrappy blog—it's a media conglomerate. The blog's 9,139 monthly visits are a rounding error on their balance sheet. This isn't neglect; it's resource allocation. They're not failing at content; they're succeeding at scale.
The SEO Paradox
51% organic traffic suggests the blog had SEO value, yet it's dead. This reveals a harsh truth: SEO alone doesn't justify existence. With 37% direct traffic, the blog likely served a loyal niche—loyal enough to visit directly, not loyal enough to save. In the sports media wars, volume beats loyalty.
The tech stack tells the story: Tailwind CSS, Cloudflare, HSTS, Squarespace. This isn't a custom-built editorial engine—it's a template. For a company with 140 employees, outsourcing the blog to Squarespace isn't a cost-saving measure; it's a statement. Content is a commodity, not a core competency.
- The blog was a tactical asset, not a strategic pillar
- 9,139 visits/month is below the threshold for content investment
- Direct traffic (37%) shows engaged users, but not enough to scale
- Squarespace infrastructure signals low maintenance priority
The Blog is Dead. Long Live the Feed.
Esportudo didn't fail at blogging—they evolved past it. For founders: if your content isn't growing 20% MoM, it's not a business—it's a hobby. Kill your darlings before they kill your focus.
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Squarespace - Website Expired
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About blog.esportudo.com
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Technology Stack
blog.esportudo.com uses 4 technologies across their website including HSTS, Squarespace, Cloudflare, and more.
Security
HSTS
CMS
Squarespace
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
blog.esportudo.com receives approximately 9.1K monthly visitors. The website has a bounce rate of 64% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:40 on the site.
The majority of blog.esportudo.com's traffic comes from .
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