blogtalkradio.com
blogtalkradio.com
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BlogTalkRadio: The Unsung Audio Giant
A $97M revenue audio platform flying under the radar
While tech media obsesses over Spotify and Clubhouse, BlogTalkRadio quietly generates $97.9M annually by powering amateur radio shows. It's the web's most successful audio platform you've never analyzed.
"Traffic volume is misleading—this is a product with 382 employees serving creators, not consumers."
The Creator-First Model
BlogTalkRadio's 25K monthly visits aren't impressive by consumer standards, but the 56% direct traffic proves their audience isn't passive listeners—it's creators returning to manage broadcasts. This is infrastructure, not entertainment.
The Search Moat
With 13,050 monthly searches for 'internet radio' and a #1 ranking for 'blogtalkradio,' they own the niche. Their 29% organic traffic isn't accidental—it's the result of 15+ years of SEO dominance in a forgotten vertical.
The top keywords reveal their strategy: 'blogtalkradio' (280 searches) and variations capture branded traffic, while 'internet radio' (13K searches) drives discovery. They're not competing with Spotify—they're serving the long tail of audio creators who need simple, reliable broadcasting tools.
- 382 employees for a $97.9M revenue business = $256K revenue per employee
- Direct traffic dominance suggests established creator workflows, not viral growth
- Niche keyword ownership creates a sustainable, low-CAC acquisition channel
The Unsexy Billion-Dollar Play
While startups chase viral audio trends, BlogTalkRadio built a durable $97M business serving the overlooked creator middle class. This is infrastructure-as-a-service for audio, not entertainment-as-a-service for consumers.
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About blogtalkradio.com
Company Overview
Traffic & Audience
blogtalkradio.com receives approximately 25.2K monthly visitors and ranks #1,332,101 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:06 on the site.
The majority of blogtalkradio.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about blogtalkradio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit blogtalkradio.com directly at https://blogtalkradio.com.