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The Geolocation Ghost in the App Store
How a 6-person team is quietly trying to own the physical world's data layer
While everyone chases the metaverse, BoardActive is building a bridge to the physical world. This isn't another analytics tool—it's a patented geolocation engine designed to trigger app experiences based on where users actually walk, not just where they click.
"BoardActive isn't selling software—they're selling the moment your app becomes relevant in the real world."
The Physical World Problem
Most apps live in a digital vacuum. BoardActive's patented tech flips this by using geolocation to trigger personalized messages as users move through physical spaces. Imagine a retail app knowing you're in-store and pushing a loyalty reward, or a travel app surfacing check-in when you're at the airport. This is hyper-contextual engagement that digital-only platforms can't touch.
The 6-Person Powerhouse
With just 6 employees, BoardActive generates $400K in revenue. That's $66K per employee—a remarkably high ratio for a B2B SaaS company. This lean operation suggests either extreme efficiency or a very focused product-market fit. Director of Client Services Taylor Whitlatch leads the charge, likely managing a small but high-touch customer base.
The traffic story is revealing. Only 2,079 monthly visits, but nearly 40% comes from organic search. The top keyword? 'first app in the world' with 350 monthly searches. This indicates they're capturing curiosity-driven traffic, not transactional intent. Their global rank of #8.4M places them in the long tail, but their tech stack—Bootstrap, Ant Design, Google Analytics, Intercom—shows they're building for scale, not just survival.
- Patented geolocation tech for real-world triggers
- Focus on app owners and marketers, not end-users
- Integration with Zendesk and Intercom for support
- GitHub presence showing developer-friendly tools
- Transparent privacy policy and signup flow
The Silent Geolocation Play
BoardActive isn't winning on traffic—it's winning on specificity. For investors, the question is whether physical-world triggers are a feature or a category. For founders, it's a masterclass in doing more with less. For product people, it's a reminder that the next frontier of engagement isn't digital—it's dimensional.
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BoardActive Software | Customer Engagement Platform
With our patented geolocation technology and Customer Engagement software platform, BoardActive connect APP owners and marketers to their APP users through their journey in the physical world. Personalization and Relevant messaging with analytic reporting
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About boardactive.com
With our patented geolocation technology and Customer Engagement software platform, BoardActive connect APP owners and marketers to their APP users through their journey in the physical world. Personalization and Relevant messaging with analytic reporting
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boardactive.com uses 21 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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boardactive.com receives approximately 2.1K monthly visitors and ranks #8,383,399 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:04 on the site.
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