Boardingware, the student management platform for boarding schools, has quietly rebranded to Orah, signaling a major expansion of their mission. This isn't just a name change—it's a strategic pivot from a niche tool to a broader student engagement platform. But with zero public traffic data, the question remains: is this a stealthy masterstroke or a risky gamble?

"Orah isn't just changing its name—it's betting that the future of EdTech is unified student engagement, not just digital sign-in sheets."

The tech stack reveals a company focused on operational efficiency and customer support. Tools like Intercom, Zendesk, and Google Analytics indicate a mature customer success operation. The use of Tailwind CSS and jQuery suggests a pragmatic engineering team prioritizing speed over bleeding-edge frameworks. This isn't a tech-first company; it's a product-first company solving a real-world problem.

• B2B SaaS with a sales-led motion, not PLG
• Niche-to-platform pivot (boarding schools → all students)
• Stable team size (28 employees) suggesting focused execution
• Revenue-first mindset (no public funding data)