boardmaninc.com
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Boardman Inc: The Oklahoma Metal Fabrication Giant
Heavy metal fabrication with a digital presence that's as raw as steel.
In the heart of Oklahoma's industrial landscape, Boardman Inc. isn't just bending steel; they're building a $21M empire one weld at a time. But look closer at their digital footprint, and you'll find a fascinating disconnect between industrial might and online presence.
"Boardman Inc. proves that in heavy industry, brand recognition often trumps SEO—when you're trusted enough, people type your URL directly."
The Industrial Core
With 86 employees and $21.1M in revenue, Boardman Inc. operates as a lean, specialized fabrication shop in Oklahoma City and Tulsa. Their focus on heavy metal fabrication isn't just a service—it's a regional anchor. The company's leadership team, led by President Robby Hagemann and VP Scott Hagemann, represents a multi-generational commitment to industrial craftsmanship. Unlike tech startups chasing scale, Boardman's growth is measured in tonnage and repeat contracts, not viral traffic.
The Digital Paradox
Here's the contradiction: Boardman's website sees 4,341 monthly visits, yet 51% come directly—meaning customers are bypassing search engines entirely. Their organic search traffic sits at just 37%, a surprisingly low figure for a company with $21M in revenue. The keywords that do rank reveal a specialized, industrial audience: 'molecular sieve column' (150 monthly searches) and 'demethanizer' (520 monthly searches) suggest they serve petrochemical and gas processing industries, not just general fabrication.
The tech stack tells its own story. Boardman uses Tailwind CSS, Bootstrap, and Ant Design—a pragmatic mix of modern and battle-tested frameworks. They've even implemented PWA (Progressive Web App) capabilities, suggesting they understand mobile accessibility for field engineers. Yet their global rank of #4,168,479 indicates minimal international reach, which is typical for regional industrial players who don't need global visibility to thrive.
- Direct traffic dominance (51%) signals strong regional brand recognition
- Specialized keyword strategy targets niche industrial sectors
- Modern tech stack (Vite, PWA) shows digital maturity despite low traffic
- Leadership team stability suggests long-term operational focus
The Silent Giant of Oklahoma Industry
Boardman Inc. doesn't need to shout online—they're too busy welding steel for the industries that power America.
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Meta Tags
Heavy Metal Fabrication Services | Boardman | OKC | Tulsa
For heavy metal fabrication services in the Oklahoma City or Tulsa, OK, area, trust Boardman—delivering equal amounts of quality and stewardship. Request a quote today.
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About boardmaninc.com
For heavy metal fabrication services in the Oklahoma City or Tulsa, OK, area, trust Boardman—delivering equal amounts of quality and stewardship. Request a quote today.
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Technology Stack
boardmaninc.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
E-commerce & Payments
OpenCart, Shopware, Magento
Traffic & Audience
boardmaninc.com receives approximately 4.3K monthly visitors and ranks #4,168,479 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
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