boastusa.com
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BOAST: The Athlete's Lifestyle Rebellion
A $3.5M direct-to-consumer brand redefining sportswear with attitude
BOAST isn't selling clothes; it's selling a mindset. With a 22-person team and $3.5M in revenue, this brand has carved out a niche by rejecting the polished, corporate aesthetic of mainstream sportswear. They're building a tribe for the athlete who values individuality over convention.
"BOAST didn't create a product for athletes—they created a uniform for a subculture."
The Traffic Paradox
With only 13,684 monthly visits and a global rank of #1.7M, BOAST is a study in quality over quantity. Their 46% direct traffic is the real story—nearly half of their audience types 'boastusa.com' directly into their browser. This isn't SEO-driven traffic; it's loyalty-driven. Their audience isn't searching for 'tennis shirts'—they're searching for BOAST.
The Athlete Archetype
BOAST targets the athlete who rejects the uniform. They're not for the weekend warrior shopping at big-box retailers; they're for the player who shows up to the club with a statement. Their top keywords—'boast tennis,' 'boast men apparel'—reveal a focused audience. The brand's irreverent attitude resonates with a demographic that sees sport as an extension of identity, not just a hobby.
The tech stack tells a story of modern DTC efficiency. They use Framer for design and Ant Design for components—tools that prioritize speed and aesthetics. Klaviyo powers their email marketing, a critical channel for a brand with 46% direct traffic. Google Analytics and Twitter Cards indicate they're tracking engagement and optimizing for social sharing. This is a lean, tech-enabled operation built for agility.
- 46% direct traffic indicates a strong, loyal brand community
- 29% organic search suggests untapped SEO potential
- Niche keywords like 'boast tennis' (580 volume) show focused positioning
- Bootstrap and Framer stack enables rapid, responsive development
The Quiet Giant of Niche Sportswear
BOAST proves that a focused tribe is more valuable than a broad audience. Their $3.5M revenue from just 13K monthly visits shows the power of brand loyalty over traffic volume. For founders, the lesson is clear: don't chase the masses—cultivate the believers.
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BOAST | SPORTING THE LEAF SINCE '73
With its irreverent attitude and fresh approach to sport, the brand quickly became a fixture on players at the best clubs in the country. BOAST came to define the athlete who valued individuality and expression over convention.
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About boastusa.com
With its irreverent attitude and fresh approach to sport, the brand quickly became a fixture on players at the best clubs in the country. BOAST came to define the athlete who valued individuality and expression over convention.
Company Overview
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Technology Stack
boastusa.com uses 12 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Framer, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
CMS
Framer
Email Marketing
Klaviyo
Advertising
Facebook Pixel
Analytics & Marketing
Google Analytics
Traffic & Audience
boastusa.com receives approximately 13.7K monthly visitors and ranks #1,723,733 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:48 on the site.
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