boces.org
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The BOCES Paradox: A $15M Education Powerhouse
How a 65-person team in New York runs a digital education hub with 10K monthly visitors
BOCES.org isn't just another education site—it's the digital front door for New York's Board of Cooperative Educational Services, a network serving thousands of students daily. With only 65 employees and $15M in revenue, it punches far above its weight in the ed-tech space.
"This isn't a tech company pretending to be in education—it's an education institution that happens to run a surprisingly effective digital operation."
The Hidden Audience
While their global rank sits at #1.8M (seemingly modest), the traffic composition tells a different story. Nearly half of all visitors come directly—teachers, administrators, and parents typing boces.org into their browsers. This isn't discovery traffic; it's habitual use. The 37% organic search share is actually impressive for a regional education service, driven by specific queries like 'boces teching programs' (270 monthly searches) and 'find my boces new york' (110 searches).
The Tech Stack Paradox
Their technology stack reveals a pragmatic approach. They're running jQuery and Bootstrap—technologies some might call 'legacy'—alongside modern Tailwind CSS and core-js. This isn't technical debt; it's strategic stability. For an organization where reliability trumps flashiness, this stack makes perfect sense. They're not chasing trends; they're serving a mission-critical audience that can't afford downtime.
The Twitter presence (@BOCESofNYS) and RSS feeds suggest they're not just broadcasting—they're engaging with an education community that spans across New York's diverse regions. The contact email [email protected] hints at their partnership model, likely leveraging shared services to maximize their $15M budget across multiple districts.
- Regional dominance: 100% of traffic comes from 'undefined' (likely US/New York), showing hyper-local focus
- Search intent is highly specific: Queries like 'boccess' (150 monthly) suggest brand recognition and typo tolerance
- Teacher-led content: Key person listed is Susan Rosenberg (Teacher), indicating educator-centric operations
The Education Infrastructure Play
BOCES.org proves that in education tech, reliability and specificity beat innovation theater every time. They're not building for scale—they're building for impact, one New York district at a time.
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Home-Page - BOCES of New York State
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About boces.org
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Technology Stack
boces.org uses 13 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome
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HSTS, reCAPTCHA
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PHP
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Traffic & Audience
boces.org receives approximately 10.0K monthly visitors and ranks #1,856,687 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:28 on the site.
The majority of boces.org's traffic comes from .
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