boh.bvsd.org
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Boulder High's Digital Front Door
A $3.5M revenue school district site that runs like a tech startup.
Welcome to boh.bvsd.org—the digital nerve center of Boulder High School. While most school websites are digital graveyards, this one hums with the tech stack of a Series A startup. It’s a $3.5M revenue organization hiding in plain sight, using Tailwind CSS and Zendesk to serve 9,700 monthly visitors.
"This isn't a static bulletin board—it's a conversion funnel for the next generation of talent."
The Hidden Tech Stack
Boulder High runs a lean operation with 49 employees but deploys enterprise-grade tech. They're using jQuery, Slick, and Ant Design—tools typically seen in SaaS dashboards. The site leans on Google Tag Manager and FullStory for behavioral analytics, treating student journeys like user funnels. It's a public school operating with private-sector precision.
Traffic Psychology
48% direct traffic is unusually high for education. This signals strong brand loyalty—students, parents, and staff bookmark and return daily. The 37% organic search suggests they're not aggressively SEO-optimized, but they don't need to be. Their audience comes to them, not the other way around. It's a captive ecosystem.
The social presence is fragmented but strategic. They maintain Twitter, YouTube, Facebook, and Instagram, but the real action is likely in closed channels. The 'Adelante!' program and AP Spanish classes hint at a diverse, ambitious student body. This isn't just a school; it's a talent pipeline with structured programs and visible leadership.
- Tech stack rivals early-stage startups (Tailwind, Zendesk, GTM)
- High direct traffic indicates strong community lock-in
- Revenue per employee: ~$71K—efficient for public education
- Social media presence is broad but not deeply integrated
The Blueprint for Modern Education
Public schools can operate like tech companies—this one proves it.
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Home - Boulder High School
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About boh.bvsd.org
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Technology Stack
boh.bvsd.org uses 18 technologies across their website including AudioEye, Font Awesome, Google Fonts, Firebase, and more.
Accessibility
AudioEye
Fonts
Font Awesome, Google Fonts
Development
Firebase
Security
HSTS
Cloud & Hosting
Cloudflare
Translation
Weglot
Traffic & Audience
boh.bvsd.org receives approximately 9.7K monthly visitors. The website has a bounce rate of 30% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:46 on the site.
The majority of boh.bvsd.org's traffic comes from .
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