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The $35M Sustainability Play
How Bolger is rewriting the playbook for industrial printing
In an industry decimated by digital disruption, one Minnesota printer is quietly building a $35M empire by going against the grain. Bolger isn't just printing paper—they're printing a different future for manufacturing.
"They're not competing on price—they're competing on process, turning sustainability from a cost center into a competitive moat."
The Acquisition Strategy
Bolger's acquisition of American Financial Printing Inc. (AFPI) reveals their playbook: consolidate fragmented markets, then apply systematic innovation. While competitors chase digital transformation, Bolger is vertically integrating physical production capabilities that others are abandoning. This isn't nostalgia—it's a calculated bet that premium, sustainable print will command premium margins in a world drowning in digital noise.
The Sustainability Moat
Their 'Obsessed with sustainability' H1 isn't marketing fluff—it's their operational backbone. With 155 employees generating $35M, that's $225K revenue per head, suggesting high-value, custom work rather than commodity printing. They've built what they call 'custom programs' that combine craftsmanship with applied ingenuity, creating processes that are harder to replicate than simple digital platforms.
The tech stack tells the story: jQuery, Bootstrap, and Tailwind CSS indicate a pragmatic, functional website rather than a flashy digital showcase. They're not selling online—they're building relationships. The LinkedIn and Twitter presence is active but not performative, focused on B2B connections rather than viral content. This is industrial marketing for people who buy six-figure contracts, not impulse purchases.
- 155-person team operating at $225K revenue per employee—high-value B2B services
- Strategic acquisition of AFPI shows active consolidation in fragmented printing market
- Sustainability-first positioning in an industry traditionally focused on volume and cost
- Pragmatic tech stack prioritizing function over flash—real businesses don't need React for B2B
- Leadership team includes veterans from 3M and national accounts—deep industry relationships
The Quiet Giant Strategy
In an era of SaaS valuations and AI hype, Bolger proves that industrial companies can build sustainable, profitable businesses by owning physical processes and solving real operational problems—no unicorn status required.
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Bolger Acquires American Financial Printing Inc. (AFPI)A Different Kind of Acquisition Story in Minnesota’s Printing Industry Read Press Release Your task list just got shorter. Stay ahead of the competition We collaborate to develop a roadmap of processes and custom programs built on a combination of craftsmanship, sustainability and applied ingenuity that become your
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About bolgerinc.com
Bolger Acquires American Financial Printing Inc. (AFPI)A Different Kind of Acquisition Story in Minnesota’s Printing Industry Read Press Release Your task list just got shorter. Stay ahead of the competition We collaborate to develop a roadmap of processes and custom programs built on a combination of craftsmanship, sustainability and applied ingenuity that become your
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