bolt.com
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Bolt.com: The SuperApp That's Not Really a SuperApp
A $170M fintech that promised everything but delivers something entirely different
Bolt.com claims to be 'one SuperApp to rule them all'—a bold promise for a fintech that has quietly pivoted from a universal payments platform to something far more specific. With $169.8M in revenue and 758 employees, they're building something that actually works, even if it's not the empire they initially envisioned.
"They stopped trying to be everything to everyone and became something far more valuable: a company that actually executes."
The Pivot That Actually Worked
Bolt's journey reveals a classic startup evolution. They launched with ambitions of being a universal financial superapp—sending, spending, and managing cash and crypto in one place. But the market spoke. Today, their traffic data tells a different story: 43% organic search, 43% direct traffic. The direct traffic is the key—it means people aren't discovering Bolt; they're *seeking* it out. They're not searching for 'crypto wallet' or 'digital banking'; they're typing 'bolt.com' directly into their browser. That's loyalty, not discovery.
The Silent SaaS Giant
Bolt's 2.1M backlinks and 225K monthly visits paint a picture of a company that's deeply embedded in the B2B ecosystem, not consumer wallets. The search volume reveals the truth: 'bolt careers' (4,120 searches) outpaces 'bolt payments' (1,480). This isn't a consumer app—it's a company people want to work at, and businesses want to partner with. Their real product isn't the SuperApp promise; it's the infrastructure that powers commerce for other companies.
The tech stack is telling: React, Next.js, PWA—modern, scalable, but not revolutionary. They're not building bleeding-edge crypto wallets; they're building reliable payment infrastructure. The 2.8/5 Trustpilot rating with only 3 reviews suggests they're either too new to consumer reviews or deliberately flying under the radar. For a company of this size, that's suspiciously quiet.
- Revenue of $169.8M with 758 employees = $224K revenue per employee—healthy for a fintech
- Direct traffic matches organic search (43% each) = strong brand recognition
- Top keyword 'bolt' (491K searches) = brand dominance in their niche
- Careers page traffic (4,120 searches) = talent magnet status
Bolt is a B2B infrastructure play hiding in consumer clothing
Their $170M revenue comes from powering other companies' payments, not from being the next financial superapp. The SuperApp promise was marketing; the infrastructure reality is where the money lives.
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5 keywordsHow is Bolt's SEO?
Open Graph Image
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Get the Bolt SuperApp
Bolt lets you send, spend, and manage your cash and crypto and more—all in one place.
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Bolt Financial
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Reviews (3)
Bolt's Order Form is Stupid and Misleading
I placed an online order. Order details looked accurate. Shipping - showed my correct name and address. Order Summary - showed the Subtotal, Free Delivery, Taxes & Total. All looked good. What is completely stupid is - below "Shipping" there is another box I didn't notice which says "Delivery In-Store Pickup EDIT". When my order was ready, I contacted the merchant and they said they were holding for pickup and that delivery would be an additional $23.00. This is not a nationwide chain store. It is a small merchant with one location in the entire USA. 1. Why does BOLT's form show "Shipping" if it's not being shipped as well as "Free Delivery" under the Order Summary. 2. Why would a default selection ever be "In-Store Pickup" - something I never selected and especially for a merchant that has exactly one location in the USA. 3. Why am I now forced to pay $23 shipping for an item marked "Free Delivery" BOLT needs to change their order form and DO NOT show Shipping if it is not be shipped and do not DEFAULT to "In-store Pickup. Completely stupid.
Will not allow me to use my Chase…
Will not allow me to use my Chase Sapphire as a payment method. Bolt support has twice replied it's because I have insufficient funds or my credit card limit is exceeded. Neither is true.
they refuse to verify my payment method…
they refuse to verify my payment method even when they ask you to do so by email.
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About bolt.com
Bolt lets you send, spend, and manage your cash and crypto and more—all in one place.
Company Overview
bolt.com Social Media
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Technology Stack
bolt.com uses 22 technologies across their website including Cloudinary, Wistia, YouTube Embed, Google Fonts, and more.
Media
Cloudinary
Video
Wistia, YouTube Embed
Fonts
Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
bolt.com receives approximately 225.1K monthly visitors and ranks #201,320 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:28 on the site.
The majority of bolt.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bolt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bolt.com directly at https://bolt.com.