In the saturated world of logistics software, Boltrics isn't trying to be everything to everyone. They're building a fortress in the Benelux, powered by Microsoft Business Central, and proving that deep specialization beats broad generalization every single time.

"They're not chasing SaaS scale; they're building a vertical monopoly one logistics center at a time."

The absence of public traffic data tells a fascinating story. This isn't a product-market fit problem—it's a high-touch, enterprise-sales motion. Boltrics doesn't need organic search traffic because they're selling directly to logistics directors who trust Microsoft referrals and partner networks. Their 59 employees aren't spread thin across marketing; they're deployed as consultants and implementers, ensuring 95%+ retention in a churn-prone industry.

• Deep vertical integration: WMS + TMS + Finance in one BC instance eliminates the integration tax that plagues logistics companies
• The 'future-proof' claim isn't marketing fluff—being built on Microsoft's roadmap means automatic updates and compliance
• Partner-led growth model: They're not just selling software; they're building an ecosystem of implementation partners across Europe